Apart from being a legendary tennis player, Roger Federer is also a revolutionary businessman. The Swiss star has gone down to work with some of the best brands in the world throughout his career. Not only this, he has started his own ventures that he is looking after, now that he has retired. One among them is ‘On Running’, a sneaker-making company. Started in 2019, the company has gone on to do wonders and become one of the best in the business.

However, after Roger Federer’s endeavor’s significant success, 23-time grand slam winner Serena Williams has now stepped in and wants the same (or more) success as compared to the Swiss icon. But how did it all start for the Swiss star?

How did it start for Roger Federer with ‘On Running’?

The tale of Roger Federer’s association with ‘OnRunning’ unfolds as a journey of genuine connection and shared values. Initially sparked by seeing his wife donning On shoes and encountering them on Zurich’s streets, Federer’s curiosity was piqued. Upon slipping into a pair, he felt drawn to the brand’s lightweight comfort. This ignited his eagerness to meet the brand’s creators.

What started as a casual interaction evolved into deeper engagement. Conversations and gatherings in Zurich allowed Federer to learn about the founders’ ambitions and the Swiss success story they were crafting on a global scale. Federer’s admiration for Swiss enterprises transcending borders resonated with his desire to contribute to their growth.

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The partnership was announced in late 2019, coinciding with Federer’s involvement in designing an on-court shoe and the off-court The Roger Line. Federer’s motivation transcended personal gain – he aimed to support a Swiss venture’s success story.

After he gained massive success, tennis ace Serena Williams is now on the same page as she has joined hands with Nike for the creative endeavor.

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Serena Williams joins hands with Nike after Federer’s success

After gaining massive success in the industry, major stars have also lined up. Tennis ace Serena Williams recently joined hands with Nike for the creative endeavor known as the Serena Williams Design Crew (SWDC). Over the years, the SWDC has brought in major revelation with the introduction of Air More Uptempo and Air Max 90 Futura earlier this year.

Currently, her design crew is working on the retro Air Huarache silhouette, as the team looks for a stunning innovation by coming up with a laceless approach. After gaining massive success on the courts, Williams has made a major step as she looks to gain success in the world of fashion in the upcoming years.

Watch this story: The Journey of Roger Federer to the Elite Billionaire’s Club

With Serena also in the same field as Roger, it will be interesting to see what the stars bring next. One thing is for sure, they will revolutionize the sneaker industry.