Amid high and low moments in life, kindness has the power to help see through all. In recognization of its importance, American tennis pro Madison Keys started an initiative called KindnessWins, a day dedicated to sharing acts and words of kindness. On its third anniversary on May 21, many tennis professionals praised Madison and helped spread the good word.
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It all started with Madison, who wished everyone a Happy KindnessWinsDay on Twitter with an inspiring message. “I want to help show the world the power of kindness and the difference we can make when we take action,” the American wrote.
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Soon, an array of tennis stars lined up behind her to support the initiative. The list will most likely keep growing through the day.
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Simona Halep, Maria Sharapova, and others praise Madison Keys on the KindnessWinsDay initiative.
Both men and women tennis professionals came together and acknowledged the significance of kindness. Retired Russian and five-time Grand Slam champion Maria Sharapova called the day “a genuine reminder of what truly matters” and congratulated them on their third anniversary.
A genuine reminder of what truly matters 🥰 Happy 3rd year anniversary @Madison_Keys + #KindnessWinsDay!!
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Two-time Grand Slam champion and current World No.3 Simona Halep described it as the need of the hour. She also praised the American World No.24 for her generosity.
An important message now more than ever. Thank you @Madison_Keys for all your hard work in spreading kindness 🙏 #KindnessWinsDay
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Former singles and doubles World No.1 Kim Clijsters, a mother of four, also tweeted. “The power of Kindness is something I try to teach my kids every day,” the Belgian said.
Happy #KindnessWinsDay ! The power of Kindness is something I try to teach my kids every day. Amazing leadership by @Madison_Keys 🤩 keep shining that kindness !
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Following them, the former World No.1 Garbine Muguruza shared how kindness can help achieve more. Naturally, she thanked Keys for taking the initiative.
Happy #KidnessWinsDay!! Awesome initiative @Madison_Keys, we can do so much by focusing on the good, by being positive and respectful for one another. Well done!
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Compatriot and 2017 US Open champion Sloane Stephens tweeted, “You set the best example for this Madi!”
Happy #KindnessWinsDay fam!! You set the best example for this Madi! We’re celebrating with @KindnessWinsFnd at @SS_FDN and proud to bring light to all the good happening around us ✨
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Two-time Wimbledon champion Petra Kvitova also joined the mission. She wrote, “Always happy to support you on this mission to be kind in sport and life!”
Happy #KindnessWinsDay - such a great initiative @Madison_Keys - always happy to support you on this mission to be kind in sport and life! 🤗
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Furthermore, the 2020 US Open champion Bianca Andreescu urged her fans to “Help spread the word.”
Help spread the word ❤️🙏🏼 #KindnessWinsDay
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
And, the former British professional Laura Robson felt delighted to help both the cause and the American tennis player.
So happy to support Madi and this great initiative 💕 #KindnessWinsDay
Happy #KindnessWinsDay! 🥰 This is one of my fave days & we started a few years ago because it’s SO important to recognize the really good things happening in our world. Even in sports, where the focus is being super competitive, kindness is possible & really powerful/inspiring…
Moreover, tournaments such as Billie Jean King Cup, Volvo Car Open, Special Olympics, and Shenzhen Open also showed support to the KindnessWins foundation.
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Daniil Medvedev, Kei Nishikori, and Marin Cilic applauded Madison and her KindnessWinsDay initiative.
ATP World No.2 and Australian Open 2021 finalist Daniil Medvedev congratulated Madison on her KindnessWinsDay initiative. Also, former World No.4 Kei Nishikori appreciated the cause.
Great campaign @Madison_Keys! It’s so correct. Being kind, helping others, respecting others....especially today this is more important then ever. #KindnessWinsDay 🙏👍
Lastly, the 2014 US Open champion Marin Cilic used this opportunity to appreciate his fellow athletes who always showed him kindness.
Happy #KindnessWinsDay! Today is a great day to show appreciation to those who have shown you kindness. Shoutout to my fellow Croatian athletes who are always there to offer advice, encouragement & a helping hand! 👏🇭🇷 Nema vas svijet!😃 👏 To @Madison_Keys & @KindnessWinsFnd
Undoubtedly, the KindnessWinsDay initiative delivers the much-needed realization that positive actions impart positive results. Thus, one must practice it every day.

