Famous Italian Aperitivo Owned by $24 Billion Brand Makes a Mammoth US Open Announcement

Published 08/18/2023, 3:52 PM EDT

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The US Open is about to start and the excitement for the tournament is already building up. With some of the top names in the world in action, it will be exciting to see who comes out on top this time after Carlos Alcaraz won it last year. However, as the fans eagerly wait for the tournament to commence, the tournament organizers have come up with very special news for all the fans.

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US Open recently announced its partnership with Aperol, the renowned Italian Aperitivo, owned by the Campari group for the upcoming tournament. This is great news for the fans as their experience will now be doubled at the tournament.

US Open announces partnership with Aperol

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US Open’s latest collaboration with Aperol brings forth an exciting blend of tennis and Italian vibrancy. Deanne Pownall, USTA Managing Director of Corporate Partnerships, expressed enthusiasm for Aperol’s partnership, recognizing the event’s global significance as a premier sports gathering. The US Open’s reputation for top-tier tennis and culinary excellence aligns seamlessly with Aperol’s engaging charm.

In a bold move, Aperol is set to infuse the US Open grounds with an immersive Italian experience in 2023. The collaboration will manifest in two distinct venues, each capturing the essence of togetherness, a fundamental value of Aperol’s heritage. A meticulously designed indoor-outdoor patio bar, strategically located near the main entrance to Arthur Ashe Stadium, promises tennis enthusiasts an inviting Aperol haven complemented by delectable light fare.

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As Aperol’s dynamic essence intertwines with the US Open, attendees can anticipate a fusion of sport, culture, and conviviality that transcends boundaries.

However, this is not the first time that Aperol has engaged themselves on the tennis grounds. 6 years prior to coming to the US Open, Aperol made its appearance in the tennis world.

Aperol collaborated with the Australian Open in the year 2017

Back in the year 2017, Aperol made an appearance on the tennis grounds after they announced their partnership with the Australian Open. The incredible orange apéritif was served across different bars and clubs in the tournament.

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Tennis Australia’s Director, Commercial, Richard Heaselgrave, stated, “We are delighted to welcome Aperol to the Australian Open partner family and I know our fans will enjoy the Club Aperol experience. It promises to be a perfect fit with the sociable atmosphere of our events.”

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Thus, over the years, Aperol has seen tennis as a viable option to grow its business while providing people with a blend of their superhit orange apéritif. With their collaboration at the US Open, the fans would be excited to try the brand while enjoying their favorite players in action.

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Written by:

Akshat Gaur

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Akshat Gaur is a Tennis Writer at EssentiallySports. He completed his Bachelor’s degree in 2021 and has been writing since then. With over two years of experience in the world of sports journalism, specifically tennis journalism, Akshat is someone who is immensely passionate about covering the ATP and the WTA Tour.
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Edited by:

Tony Thomas

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