In the world of professional tennis, players often engage in endorsements that become pivotal points of their success and branding. The latest move by Swiss sportswear brand, On- which features Roger Federer on its board of shareholders has become a sensation in pro tennis. The company has signed not one, but two of the sport’s most promising players, one of whom holds the world no.1 rank. But who are these players?

They are Iga Swiatek and Ben Shelton. So, what makes them stand out from the competition? And why did On choose to sign them? From their impressive skills on the court to their consistent performances, these two players really seem to have what it takes to make it big. The signing of Shelton and Swiatek represents a major step forward in On’s expansion into targeting the youth who aspires to achieve their dreams on a tennis court.

Iga Swiatek and Ben Shelton are winning at life!

On’s expanding presence in pro tennis over the past few years is a testament to their devotion to supporting the sport’s most talented players. The company’s reputation for creating high-quality stylish sportswear makes them a popular choice amongst tennis players-young and seasoned alike. For Iga and Ben, this grand endorsement comes at a great time in the first hour of the 2023 season.

‘It’s a Lot to Take In’ – Iga Swiatek Talks About Being No.1 as She Prepares for Clay Season

Iga Swiatek is currently ranked no.1 by the WTA and has been a dominant force in tennis known for her powerful groundstrokes and her impressive footwork. On the other hand, American rising star Ben Shelton currently stands at his career-high ranking of no. 39. Ben is rising up the ranks over the past few years and his consistent performance shows his potential to become one of the sport’s top players. Incidentally, Ben is now the first male tennis player to have been sponsored by On.

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Federer himself welcomes both these young talents with a warm greeting as he says, “Iga and Ben represent the next generation of world-class talent. Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.”

As per the official statement released by the brand, Swiatek expressed her emotions about this new collaboration as she said, “I’m very excited to be the first female tennis player to join On. Their core values are what connects me with the company. I look forward to growing with the brand and setting an example for other players who aim to be the best.”

Shelton too, seems super excited to join the team. His engagement in the deal definitely points towards On’s interest in promoting the young talent. “I’m really pumped to be the first male tennis player to be sponsored by On. As someone in the early stage of my professional career, I love that I have partnered with a company that has years of experience  and is looking to take over a new sport like tennis,” says Shelton.

How is Twitter taking this big news?

Tennis fans on Twitter immediately posted the news and two of the people who posted are José Morgado and Jon Wertheim.

Reacting to On’s update on Twitter, Morgado, a well-known sports journalist said, “Wow. Iga Swiatek now sponsored by Federer’s On!” 

On the other hand, Jon Wertheim, the popular sports author tweeted, “Swiss sportswear brand, On….has signed the women’s world number one ranked player, Poland’s Iga Świątek, who has been a leader of the discipline on and off the court since April 2022, and American rising star, Ben Shelton, as it expands its presence in professional Tennis”.

Both of these players are really excited to join the On team, looking forward to working with the company to create high-quality sportswear that will help them perform their best.

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