
Imago
Roger Federer SUI, November 19, 2022 – Tennis : UNIQLO LifeWear Day Tokyo 2022 with Roger Federer at Ariake Colosseum in Tokyo, Japan. PUBLICATIONxNOTxINxJPN

Imago
Roger Federer SUI, November 19, 2022 – Tennis : UNIQLO LifeWear Day Tokyo 2022 with Roger Federer at Ariake Colosseum in Tokyo, Japan. PUBLICATIONxNOTxINxJPN
There are only a few tennis players as prominent and successful as Roger Federer. By winning numerous Grand Slam titles and other major tournaments, he has not only become a household name but a fashion icon. The Swiss Maestro has achieved this through his partnership with the Swiss sneaker brand, On Running. However, it’s not just Federer who is impressed by the brand; WTA star Iga Swiatek recently revealed how astonished she was by their big-hearted move and the quality of their shoes.
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It’s no secret in the sports world that Federer has become one of the most successful athletes in terms of endorsements and brand partnerships. His partnership with On Running is estimated to be worth over $1 billion.
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Iga Swiatek shares her praise for Roger Federer-endorsed sneaker brand
On Running’s mission is to create the best running shoes in the world. The company has quickly gained a reputation for its high-quality products in the past decade. Recently, Swiatek has become involved with On Running, which is also one of her sponsors. In a recent WTA interview uploaded on their Instagram stories, she spoke about her experience working with the brand and how impressed she was by their dedication to creating the perfect shoe.

Reuters
Tennis – French Open – Roland Garros, Paris, France – May 28, 2022 Poland’s Iga Swiatek celebrates after winning her third round match against Montenegro’s Danka Kovinic REUTERS/Pascal Rossignol
Swiatek shared, “They want to make the best shoe out there. It’s the first time I am involved. I feel awkward to give feedback. We will see how it goes. I am really happy that they are paying so much attention to making the perfect shoe. So let’s see, and um, I’ll keep you updated.”
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Like Federer has done in the past, Swiatek’s willingness to provide feedback is crucial in helping the company create products that meet the needs of athletes at all levels.
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Federer promotes his tennis sneaker brand with his enthusiastic fans
The 20-time Grand Slam champion is actively promoting the rapidly growing sneaker brand, On-Running. Federer recently participated in a photo shoot to promote the sneakers. In one behind-the-scenes shot shared on the photographer’s Instagram story, Federer posed with a strong fist.
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The photo shoot also featured Federer posing with his tennis racket while wearing an all-white kit and On-Running tennis shoes. Other blurry shots showed the tennis legend giving various poses, showcasing his skills on the court as he did in his prime. Federer’s latest line of tennis shoes with On-Running attempts to improve players’ performance on clay. Are you excited about the new shoes?
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