Here’s How Much Stars Like Serena Williams, Rafael Nadal, and Novak Djokovic Earn For Wearing Luxury Watches

Published 01/09/2022, 6:30 AM EST
PARIS, FRANCE – JUNE 06: Serena Williams of the United States looks to the skies after missing a shot against Elena Rybakina of Russia in the fourth round of the women’s singles at Roland Garros on June 06, 2021 in Paris, France. (Photo by TPN/Getty Images)

Tennis is one of the biggest, most popular sports in the world today. Naturally, the biggest stars in the sport become the marquee focus for sponsors looking to make these players brand ambassadors.

The likes of Serena Williams, Rafael Nadal, Novak Djokovic, and Roger Federer boast of multi-million dollar endorsements and collaborations.


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The biggest brands in luxury watches, such as Rolex, TAG Heuer, and Audemars Piguet have a lot of stars representing their products. Here is how much the megastars of tennis earn for adorning their wrists with luxury brand watches.

How much do Serena Williams and Rafael Nadal’s endorsements cost?

Not only is Serena Williams one of the biggest tennis stars, but she is also a cultural icon. Thus, it would come as no surprise for luxury brands to tussle over landing her as their ambassador.

NEW YORK, NY – AUGUST 29. Shaun T, Serena Williams, and Rafael Nadal attend the 20th Annual Arthur Ashe Kids’ Day at USTA Billie Jean King National Tennis Center on August 29, 2015 in the Queens borough of New York City. (Photo by Steven Henry/Getty Images)

In 2014, Serena Williams became the brand ambassador for Audemars Piguet, the Swiss luxury watchmaker. The 23-time Grand Slam champion always wears the brand’s Royal Oak Shore model when she plays. Furthermore, she also wears it wherever she makes a public appearance as well.

The trademark watch which Serena Williams wears is valued at £45,000, which is equal to around $50,000.

Spanish legend Rafael Nadal, in 2010, signed quite the lucrative contract with Swiss luxury watchmakers Richard Mille. Thus, he often wears the RM watches publically, and also wears them on the court.

In fact, the makers specifically designed a watch for the 20-time Grand Slam champion, called the RM 27-02. Particularly, he once wore a million-dollar watch by Richard Mille during his match at the Australian Open 2017.

At only 20 grams of weight, the watch certainly did not weigh the Spaniard down. The price of the watch, the 27-04, is close to a million dollars.


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Roger Federer, Novak Djokovic, and their watches

The current World No. 1 Novak Djokovic does not boast watches as ridiculously priced as those his rivals wear. His trademark watch, the Seiko Astron GPS Solar Dual Time, comes from his endorsement deal with Japanese watchmaker Seiko.

Novak Djokovic of Serbia shakes hands with Roger Federer of Switzerland at the net following victory in his Men’s Singles final during Day thirteen of The Championships. Wimbledon 2019 at All England Lawn Tennis and Croquet Club in London, England. (Photo by Laurence Griffiths/Getty Images)

In 2014, the Serb signed on with the watchmakers for a deal worth £4m per year. The Solar Dual Time that he wears when he lifts his trophies, however, is relatively lower-priced, at £1,495.

On the other hand, Swiss Maestro Roger Federer has been a longtime ambassador of Swiss luxury watch brand Rolex. With the number of trophies, the 20-time Grand Slam champion has lifted in his career, he has always worn a Rolex on his wrist as he did it.


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The contract between Rolex and Federer is estimated to be around £5 million per year.

WATCH THIS STORY: Serena Williams Vs Naomi Osaka Net Worth Comparison: Who is Richer?



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Samarveer Singh

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Samarveer Singh is a tennis writer at EssentiallySports. Holding a degree in English Literature and a diploma in Fitness Sciences and Training, Samarveer is obsessed with tennis and basketball. He is also an automotive writer at HotCars.