Matteo Berrettini, Leylah Fernandez and Others Sign New Endorsements Ahead of Australian Open 2022
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via Reuters
Tennis – Australian Open – Melbourne Park, Melbourne, Australia – January 21, 2022 Italy’s Matteo Berrettini celebrates winning his third round match against Spain’s Carlos Alcaraz REUTERS/Morgan Sette
With great success in sports comes great endorsements. The same is true for the top players in tennis as well. Endorsements are a key part of the career of all elite players. As the Australian Open unfolds in all its dramatic glory, here are updates regarding endorsements of some of the top stars.
ATP: 1. Matteo Berrettini
World No. 7 Matteo Berrettini has ended his partnership with Lotto and signed an exciting deal with luxury fashion brand HUGO BOSS. It was recently reported that the collection (BOSS x MATTEO BERRETTINI) will launch in the summer of 2022. Additionally, fans can expect the Italian to be a part of the company’s global ad campaigns by the spring.
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We are proud to announce a long-term BOSS partnership and the launch of a standalone capsule collection, co-created by Italian professional tennis player, Matteo Berrettini. He will also appear in BOSS global campaigns starting Spring/Summer 2022. More: https://t.co/gDkLFw2AEe pic.twitter.com/ZRluC0sBk2
— HUGO BOSS Corporate (@HUGOBOSS) January 3, 2022
Matteo Berrettini went the distance and saw off rising tennis prodigy Carlos Alcaraz in the third round of the Australian Open. Still reeling under the aftereffects of a food poisoning bug he contracted a few days ago, he prevailed against the teen sensation in a four-hour and 10-minute battle.
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2. Aslan Karatsev
Aslan Karatsev was the highest-ranked player on the tour in the 2021 season without an official sponsor. Currently, he wears clothes by Hydrogen, having signed a deal with them this January.
via Reuters
Tennis – Australian Open – Melbourne Park, Melbourne, Australia – January 17, 2022 Russia’s Aslan Karatsev in action during his first round match against Spain’s Jaume Munar REUTERS/James Gourley
Given that the Russian will move up to a career-high ranking of No. 15 after the Australian Open, he is sure to gain visibility and more attractive offers. Karatsev lost out to Adrian Mannarino in the third round after a four-set epic.
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3. Christian Garin
Chile’s top player Christian Garin recently switched to EA7 (Emporio Armani’s sports line) from Adidas. EA7 already sponsors Nikoloz Basilashvili from Georgia and Fabio Fognini from Italy.
New year, new look for @Garin_Cris 👌#ATPCup pic.twitter.com/8AoUQyCzpQ
— Tennis TV (@TennisTV) January 3, 2022
Garin lost out to Gael Monfils in straight sets in the third round of the Australian Open.
4. Gael Monfils
Veteran Frenchman Gael Monfils has used Wilson racquets and Asics clothing for a long time. However, he made a switch to Artengo, i.e. a tennis brand under French sports retailing company Decathlon.
9 years. 6 Titles. 296 Wins.
As our chapter with @Gael_Monfils closes, we want to thank him for being an incredible ambassador for the Wilson Tennis brand and wish him the best of luck in his future endeavors. We hope everyone continues to cheer him on!
Au revoir friend. pic.twitter.com/wOpau3a8KV
— Wilson Tennis (@WilsonTennis) January 3, 2022
Wilson tweeted about their long partnership from their official page, saying, “Au revoir, friend.”
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Monfils, who is in terrific form so far in this season, defeated Chilean Christian Garin in straight sets to advance to the fourth round of ‘The Happy Slam’.
5. Ugo Humbert
Ugo Humbert switched from Le Coq Sportif to Lacoste. The upscale brand has had an affinity for French tennis players through the years. However, it remains committed to signing world-class talent, sponsoring both Novak Djokovic and Daniil Medvedev.
Ugo Humbert lost in the opening round to Richard Gasquet.
WTA: 1. Sofia Kenin
Sofia Kenin, who had been with FILA throughout her career as a pro on the WTA tour, recently announced that she will switch sponsors. The Grand Slam winner will now don clothing by Free People. She is, in fact, the first person on the WTA tour that Free People is sponsoring.
View this post on Instagram
Kenin had a shot run at the Australian Open 2022, losing in the first round to Madison Keys
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2. Leylah Fernandez
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Last year’s US Open finalist, teenager, Leylah Fernandez has recently signed with Lululemon. The upcoming star used to wear Asics gear previously.
I'm so excited to announce that I'll be training, playing, and living in @lululemon from here on out.
What should I wear at the @AustralianOpen? pic.twitter.com/Kn6XbiDmc3
— leylahfernandez (@leylahfernandez) January 11, 2022
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Leylah Fernandez, who tweeted about the deal on her official page, lost her first-round match against Maddison Inglis.
Which of these deals were you aware of? Let us know in the comments section.
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