Roger Federer-Backed Athlete Brand Meets the Rage of Iga Swiatek Fans Over Alleged ‘Disrespect’ at the Australian Open

Published 01/16/2024, 4:29 AM EST

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Tradition and history make the Wimbledon Championships, one of the most prestigious tournaments in the tennis world. The official rules of the event say players should wear, ‘suitable tennis attire that is almost entirely white.’ But in AO? Well, there is no such rule. But seeing Iga Swiatek in all white at the AO recently has raised the eyebrows of several tennis fans.

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Iga Swiatek appeared in On’s all-white attire in her recent match at the first round of the AO. In the brand’s defense, white seemed a better alternative to escape the scorching Melbourne heat. Fans thought otherwise, they recently took to X (formerly Twitter) to criticize Roger Federer‘s On.

Iga Swiatek’s recent outfit draws a ‘horrendous’ remark towards Roger Federer’s On

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In 2023, the Polish international and current world number one switched to On from Asics. She signed an apparel deal with the Swiss running brand in which Roger Federer has been an investor since 2019. But seeing Iga Swiatek in all-white made fans feel as if she thinks all slams are Wimbledon. 

A fan went on to say that it’s perhaps to ‘keep off the Australian Sun‘.

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While the other highlighted On’s obsession with white.

Another one said, ‘ON is so lazy ijbol the disrespect!

The others called them ‘horrendous‘.

Some of them even went on to reflect on their disgust saying, ‘when we all thought it couldn’t been worse than Asics.’

Iga Swiatek had earlier credited the Swiss Maestro, Roger Federer as one of the major reasons why she joined up with this apparel sponsor. She said she was excited to join Federer’s $9 billion brand. No matter, which color she wears, her performance on the court is always the same as always, dominating.

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Swiatek defying blazing sunshine to give her AO campaign a winning start

Iga Swiatek defeated the 2020 AO champion, Sofia Kenin emphatically by 7-6(2),6-2 at the Rod Laver Arena on Tuesday. The 25-year-old American started off well after battling with injuries, illness, and off-court issues over the past few years. But Kenin couldn’t hold it for too long as the world number one, thumped her authority on the match in the second set.

“Really happy, it’s not easy to play the first round, especially in the first Grand Slam of the season. I tried to find my rhythm, play the important points well in the opening set. I felt off in terms of the timing. For sure the temperature was higher than any match I’ve played here. And I needed to adjust as the balls were flying in these conditions,” Swiatek said on the courtside interview after the match.

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But she said she’s after being able to level up in the second set. Up next for her is yet another American, Danielle Collins on Thursday. Iga Swiatek had reached the fourth round last year, how far do you think she can reach this year?

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Written by:

Sayantan Roy

469Articles

One take at a time

Tennis has been my passion since my childhood. My sheer love and enthusiasm for the racket sport has been a major influence in me wanting to build a career in sports journalism. Additionally, being a die-hard Real Madrid fan makes me more connected to my tennis idol-Rafael Nadal, who himself is a huge Los Blancos fan and a contender to become its next President.
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Edited by:

Yeswanth Praveen

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