Professional women’s tennis has been on the rise for decades. However, the sport still faces challenges in terms of generating revenue and attracting investment. Alexis Ohanian, the doting husband of Serena Williams, recently tweeted about an exciting move. The global private equity firm CVC Capital Partners has invested $150 million to become a commercial partner in the Women’s Tennis Association (WTA).

The Reddit cofounder hopes that this partnership will help to address the gap between the commercial rights secured by the WTA and those secured by the men’s game. He cheered and shared his enthusiasm for the incredible move.

Serena Williams’ husband tweets his excitement regarding an interesting move by WTA

For years, the men’s game has enjoyed a significant advantage over the women’s game in terms of investment and revenue. This happened even after women’s tennis produced some of the sport’s most iconic and beloved players, from Billie Jean King and Martina Navratilova to Serena Williams and Maria Sharapova. The investment from CVC, reported by the New York Times, is a significant step in the right direction. CVC is a global private equity firm that has a track record of investing in and managing successful sports businesses.

Ohanian is renowned for sharing his business expertise with his fans on Twitter. This time, it was no different. Following the investment news, the cofounder of Reddit showed his enthusiasm.

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He tweeted, “This looks promising! @cvc_capital holler at me!” The prominent tech entrepreneur is a vocal advocate for gender equality. His tweet is a sign that the WTA’s partnership with CVC has already caught the attention of influential figures in the tech and business worlds.

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The firm was once the owner of the Formula 1 racing series and has remained a major sports investor. Its investment in the WTA will bring significant resources and expertise to the table. The new deal could help to drive growth and revenue for the women’s game.

Women’s game is finally being taken seriously by major investors. With the right management and investment, women’s tennis could become an even more popular and profitable sport. It will soon attract new fans and players from around the world.

Ohanian honored with the 2022 ‘Champion for Equality Award by the Women’s Sports Foundation

The husband of the 23-time Grand Slam champion had been honored with the 2022 ‘Champion for Equality’ award by the Women’s Sports Foundation. Ohanian has always been vocal about his support for women’s sports, and he received the award for promoting gender equality through his capital venture firm, Seven Seven Six.

After receiving the award, Ohanian expressed his gratitude via Twitter. He stated that although he doesn’t work for awards, receiving this recognition makes him feel like his efforts are on the right track. He also mentioned his investment in the Angel City FC soccer team and how he hopes it will encourage other prominent figures to invest in women’s sports as well.

Share your views about the new move by the WTA in your comments below.

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