Jannik Sinner is back in the snow! We all know about his love for skiing, right? In fact, the child who once shone on the ski slopes still exists within him. His expression says it all! However, this time he was spotted on the snowy mountains for a different reason. Sinner was seen giving a few poses for the photoshoot of the Gucci Gift campaign (titled ‘To The Mountains’). In the pictures captured by renowned photographer, Anthony Seklaoiu, Sinner was seen donning two logo-embellished knitwear pieces paired with a metallic silver edition of the classic Gucci duffel bag. Several tennis stars including Serena Williams and Reilly Opelka were spotted showering praise on Sinner’s recent photoshoot!

The 6ft 2 inches Italian wunderkind is known for his serene, legato demeanor and shock of red hair! So, this elegant and lean lad was a natural choice for Gucci when he was hired as their brand ambassador in 2022. Ever since then, there have been several instances when we saw Jannik Sinner putting up his fashion statements with the help of this iconic fashion brand. For example, at the 2023 Wimbledon, he graced the esteemed Centre Court with a custom Gucci duffle bag with the iconic GG monogram.

Then a day after winning his first Grand Slam title in Melbourne, he was spotted having a photoshoot in the picturesque backdrop of the Royal Botanic Gardens wearing a blue Gucci cardigan over a white T-shirt. Recently, Gucci shared a few glimpses from their recent photoshoot on the snowy mountains. They captioned those pictures on IG with, “Mountain views. In the second act of the Gucci Gift campaign, Global Brand Ambassador Jannik Sinner heads on a winter getaway atop a snow-covered mountain in soft knitwear with a new metallic GG Monogram duffle bag in tow.” After seeing this post, Serena Williams reflected on her love for Sinner by commenting, “Love this.” Then a few moments later, another tennis star, Reilly Opelka commented, “The coolest @janniksin.”

Jannik Sinner and Gucci never fail to impress! What does Sinner think about his partnership with Gucci? Well, Sinner had once openly admitted that he was a stranger in this field, “I don’t know fashion at all.” However, while speaking about this iconic fashion brand, he said, “With Gucci, I share many values such as authenticity, loyalty, and passion” Talking about his biggest passion, well, he definitely managed to impress Serena Williams with his recent look, but Williams is also a big fan of his tennis!

Serena Williams heaped praise on Jannik Sinner’s playing style at the 2024 Miami Open

Jannik Sinner is recently having a wonderful time in Turin! He has now advanced to the SF of the 2024 ATP Finals by clinching three victories in his three group-stage matches. In his recent match, he defeated Russia’s Daniil Medvedev by 6-3,6-2! Shortly, after this emphatic victory over the 2020 champion, Sinner said, “I’m trying to find new ways to improve as a player…I’m trying to win as many matches here as I can.” Can the Italian clinch yet another title this year and end the season on a higher note? Time will tell!

However, talking about wins, do you remember Jannik Sinner’s straight-set victory over Daniil Medvedev at the 2024 Miami Open? American tennis legend, Serena Williams was also in attendance in that epic SF clash. She was left highly impressed with Sinner’s performance against Medvedev we even saw her sharing a few words of acknowledgment for the Italian’s incredible talent.

While having a chat with Jannik Sinner, Williams said, “I wish I had my forehand like that.” The 23-year-old Italian was a bit shocked after getting such a huge compliment from someone like Serena Williams. He gave a gentle smile and then told her, “don’t say that.” After hearing this from Sinner, the American further added, “No seriously, the racquet speed, the power… you’re unbelievable. Congratulations!” Sinner keeps on turning heads in some way or the other. How fascinating is it to see this young lad gain so much popularity in such a short span? Share your thoughts on Jannik Sinner’s rapid rise in the tennis world.