US Open 2022 to Launch in a Big Way as ESPN Kicks off a Special Promo With Florida-Based Musical Duo
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Tennis is one of the most celebrated sports, and Grand Slam tournaments such as the US Open are like festivals. Each major event carries a lot of expectations. Therefore, from players to broadcasters, everyone tries to give their best. In that aspect, preparations for the upcoming US Open have started well in advance.
While professionals take part in warm-up events to oil their skills, presenters look for the best and most innovative way to gift the viewers an extraordinary experience. Speaking of which, ESPN has something exciting to share.
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A new addition to ESPN’s team for the US Open
ESPN will cover all the matches of the upcoming Grand Slam with a team of experienced broadcasters and analysts. However, the highlight will be the promo event for which the network has collaborated with Sofi Tukker.
SOFI TUKKER is a Florida based musical duo Sophie Hawley-Weld and Tucker Halpern. “We heard a lot about SOFI TUKKER, both internally and across the industry and we knew their “Summer in New York” track could be a great fit for the US Open,” said Chris McClure, senior creative director, Grande & Leonard Creative, ESPN.
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Summer in New York is a song from the electronic pop duo’s latest album, WET TENNIS. Further, it carries the feel of summers in America and goes really well with the spirit of the US Open.
The Djokovic controversy
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The hard court Grand Slam tournament witnessed a massive outlash for banning its three-time champion from the upcoming event. Organizers of the event, following the government’s protocols, barred Novak Djokovic from participating. However, the justifications provided by them didn’t please the crowd.
From fans to veterans such as the seven-time Grand Slam champion John McEnroe, many found the action senseless and have openly denounced it. Earlier this year, the Australian Open also took a similar decision regarding the 21-time Grand Slam champion but are now considering otherwise.
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Watch this story: Epic Rafael Nadal vs Novak Djokovic encounters at the French Open
However, there isn’t any option left for the American majors as the statement of withdrawal has arrived from the Serb’s end. He recently admitted to having nothing planned for a couple of weeks.
Edited by:
Tony Thomas