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After his NBA career, Shaquille O’Neal has grown into a business tycoon. The Hall of Famer has made several clever investments to boost his portfolio. Notably, the four-time champions is worth nearly $600 million today. Likewise, without the mind of a businessman, none of this would have been possible. Even as an NBA superstar, Shaq knew how to market himself. And that has helped him collaborate with numerous brands. However, in his recent podcast episode, the Los Angeles Lakers icon revealed his one business idea was shut down due to potentially rivalry reasons.

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Shaq has invested in several food brands. His portfolio has many big names such as Krispy Kreme, Papa Johns’s and more. In addition, the TNT analyst has also made strides to expand himself in the meat industry. Notably, he partnered up with Meat District and even has his own burger line. Shaq has also gone down the vegan route and invested in Beyond Meat.

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During the recent edition of The Big Podcast, Shaq spoke about his idea relating to his meat business. His idea was arguably hilarious and even made the two hosts, Spice Adams and Nischelle Turner burn out laughing.

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Shaquille O’Neal sausages idea never got through

Speaking on his podcast, Shaq shed light on his meat business. At first, Turner slipped up and made for an R-Rated joke. After all three enjoyed a long laugh, The Big Diesel spoke of his idea. Notably, the three-time Finals MVP wanted to come up with his line of sausages. And he even had an idea in store. Asking for the opinion on his plans, Shaq spoke about the different sausages he was willing to offer according to the neighborhood.

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While on The Big Podcast the NBA Hall of Famer said, “I only did the meat company because when I was growing up Earl Campbell had a sausage line right. My people would not let me sell Shaq sausage. Listen, I tell them all the time, Shaq sausage will flood the market. But look, I was presenting this to my team and they didn’t like what I had to say.” 

Shaq spoke about his sausage plans saying, “Shaq sausage would be the regular sausage. And on the west coast where it is cold I would give them a small sausage. Get it?”

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Due to her previous downfall, Turner refused to even give her opinion. However, she did compliment the existing line of Shaquille O’Neal in the meat line. Notably, she loves the chuck and brisket burger Shaq has to offer. The 50-year-old said his team wouldn’t even entertain the idea. To this Spice Adams came in and said, “good”.

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While there may never be a Shaq sausage line, would you buy one if the Big Diesel got the approval? Tell us your opinions on his idea in the comments below.

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Anuj Talwalkar

4,468 Articles

Anuj Talwalkar is a senior NBA Newsbreak specialist at EssentiallySports, trusted for his real-time coverage and fast, accurate updates on league developments. With five NBA seasons and two Olympics coverages under his belt, Anuj stands out as the go-to reporter for the NBA Matchday Newsdesk. As part of the EssentiallySports Journalistic Excellence Program, he continuously refines his hard reporting with grounded storytelling shaped by fan culture and court-level insights. An economics graduate and lifelong OKC fan since the Supersonics era, Anuj combines analytical thinking and a genuine passion for basketball. He’s recognized for both his live news coverage and feature writing, with aspirations to someday interview Russell Westbrook. Anuj’s reporting is marked by its reliability, depth, and strong connection to the pulse of the NBA.

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