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BREAKING: LA Clippers Ink Record-Breaking Deal for Naming Rights to New Arena

Published 09/17/2021, 9:25 AM EDT

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USA Today via Reuters

The LA Clippers might not be the biggest name in the NBA but they are certainly making big strides over the years. Bringing in the likes of Kawhi Leonard and Paul George, the Clippers have built and solid roster that can challenge for the NBA title for years to come.

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Not only on the court, the team is making some massive moves off the court as well. Taking a lease in the Staples Center, the Clippers share the court with cross city rivals and arguably the more popular Lakers. But all of it is going to change by the year 2024 as the Clippers are set to play in the new Inglewood Basketball and Entertainment Center.


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LA Clippers sign a massive naming rights deal

The Clippers’ project is certainly showing some massive potential lately. Not only are they competing for the title, their popularity thanks to their star power has increased rapidly. This has led to multiple investors being pretty curious to engage with Steve Ballmer and the Clippers’ ownership.

With their highly anticipated Inglewood arena starting off by 2024, many companies were eager to have the naming rights of the arena. But it is software giants Intuit who have won the race for the same.


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According to NBA insider Joe Pompliano, the software company have signed a deal for a total of whopping 23-years. Set to pay a whopping total of $500 million, Intuit will supposedly pay $22 million per year.


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Given this hefty sum, this deal between the software giants and Clippers is by far the richest naming rights deal for an NBA franchise in history. This deal certainly gives a great picture of how the Clippers have grown over the years.

Given the moves that Steve Ballmer and the front office have made, the Clippers suddenly have become the next big contender in the NBA. Given the side they have built, it won’t be a big surprise if the Kawhi Leonard and Co. do end up winning a championship within the next five years.

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Written by:

Aditya Mohapatra


One take at a time

Aditya Mohapatra is a sports enthusiast who primarily covers the NBA for EssentiallySports. Having graduated in Mass Communication, he has prior experience in writing for ABP News, and has been writing for EssentiallySports since November 2020. This die-hard Los Angeles Lakers fan feels that LeBron James is the best thing to have ever happened to the NBA, and will hold a healthy debate with anyone suggesting otherwise.
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