Drake and NBA Entering Into an Exclusive Partnership

Published 09/29/2021, 3:23 PM EDT


When it comes to limitless enthusiasm and love for the game of basketball, no other celebrity can match Drake. The 34-year-old Canadian singer is a long-time Toronto Raptors fan and saw his favorite team win the NBA championship in 2019. Drake is not just a regular fan but is the global ambassador of the Toronto-based franchise since 2013.

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Drake’s brand OVO (October’s Very Own) partnered with Toronto Raptors in 2013. Since then, he has helped his favorite team become a global brand. Not just the Raptors, even the NBA has gained a lot of popularity due to Drake’s presence.

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One can easily find him watching an NBA game on the courtside any day. Drake’s OVO brand is now partnering with the NBA and will release a collection based on six NBA franchises.

Drake partnering with NBA to release an ‘exclusive capsule collection’

According to Daily Hive, the Canadian rapper has partnered with the NBA to release an exclusive capsule collection that will celebrate six NBA franchises. The six franchises are Toronto Raptors, Chicago Bulls, Boston Celtics, Miami Heat, and New York Knicks.

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“The Drake-owned clothing brand October’s Very Own (OVO) is partnering with the NBA to release an “exclusive capsule collection celebrating six iconic World Champion franchises,” DailyHive reported.

“The Toronto Raptors, Los Angeles Lakers, Chicago Bulls, Boston Celtics, Miami Heat, and New York Knicks have been picked as the NBA teams that will be available in the newest OVO gear.”

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The exclusive collection was released today on the OVO’s official website. The collection includes hats, jackets, fleeces, short-sleeve T-shirts, long-sleeve T-shirts, and towels. But Drake himself hasn’t released any pictures or news related to the exclusive collection. However, Drake has hired some of the big stars for the photoshoot of the collection.

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Bobby Shmurda and Chief Keef have donned the collection on OVO’s social media for advertisement. However, we’re yet to witness Drake in those exclusive collections. But eventually, Drake will have some pictures taken of him in the collection.

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Abhishek Singh

192 articles

Abhishek is an NBA writer at EssentiallySports with over two years of journalistic experience with Chase Your Sport and Dribl. A Football Management graduate, he has previously interned in the Indian Super League, I-League and the AFC Champions League. In addition to being a Michael Jordan fan, Abhishek is an ardent Steph Curry and Warriors guy, and believes they have a few more championships in store before the former retires.

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