A deal with a famous shoe company is one of the biggest endorsement deals an NBA athlete can get during his career. However, signing with the Jordan brand is another badge of honor. Michael Jordan and his legacy loom large over the Jordan brand, but the athletes that get selected for the brand are considered special.

23-year-old Jayson Tatum is one of the young stars of the Jordan fleet in the NBA. The Celtics forward left the parent company Nike and signed a multi-year deal with the Jordan brand in 2019.

This came after an impressive NBA campaign with Boston Celtics when he started 79 games and averaged 15.7 PPG during the 2018-19 season. Jayson Tatum recently appeared for an interview on the Knuckleheads podcast. During the podcast, he talked about signing with the Jordan brand and his first meeting with Michael Jordan.

Jayson Tatum opens up on signing with the Jordan brand

Celtics forward Tatum recently appeared for an interview on the Knuckleheads podcast. During the podcast, he was asked about his experience of signing with the prestigious brand.

To this Tatum replied: “It was towards the end of my second year, we was in the playoffs and I was making that transition. You know to get on Jordan ranting, you gotta get the final say-so got to go through MJ himself. To be on Jordan brand, he got to personally want you to be over there. So for the greatest player of all time to seek you out and want him to be a part of your brand.”

Tatum shares his experience of meeting Michael Jordan for the first time

Tatum also shared his experience of finally meeting the legend Michael Jordan for the first time. He said that he was surprised after meeting Jordan.

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In fact, signing with the brand in 2019 worked for Tatum as he made it to two All-Stars (2020, 2021) and one All-NBA Third Team (2020) since then.

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The ‘Jumpman’ logo is one of the iconic logos in the game’s history. It has even expanded to soccer when the iconic logo appeared on Paris Saint-Germain’s kits during the 2018-19 UEFA Champions League.

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