Cryptocurrency exchange company Crypto.com recently bought the naming rights of Los Angeles Lakers’ home arena. The deal was worth $700 million, and the name was changed on Christmas Day. Now, the crypto company has partnered with Lakers star LeBron James’ foundation.
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King James and his LeBron James Family Foundation have recently partnered with Crypto.com to provide Web3 education to the ‘I Promise’ program. The ‘I Promise’ program has been an important project for the LeBron James Foundation.
Reuters
Mandatory Credit: Photo by Charles Baus/CSM/Shutterstock (10055402ed)
Los Angeles Lakers forward LeBron James in attendance during the NFC Divisional Round playoff game between the game between the Los Angeles Rams and the Dallas Cowboys at the Los Angeles Coliseum in Los Angeles, California
NFL NFC Divisional Playoff Cowboys vs Rams, Los Angeles, USA – 12 Jan 2019 | Courtesy: Reuters
This has added around 1600 students to the program in the past decade. However, in 2020, the foundation initiated a new community hub offering job training. Now, the deal between Crpyto.com and LBFF will add Web3 education to the program. Moreover, the deal will support the foundation financially.
We're proud to partner with @KingJames and the @ljfamfoundation. Together, we're increasing educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future. crypto.com/company-news/l…
This is a huge deal for James and his foundation and will surely benefit several students. While this was for the benefit of the people, some fans trolled James for partnering with a Crypto company, others admired him for the same.
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Fans react to LeBron James and his partnership with Crypto.com
The Crypto.com-LBFF deal has caused a storm on Twitter. Some fans trolled James for the new partnership, while some appreciated his greatness. Following are some of the reactions of the same.
LeBitcoin back at it
This is such a good look for the future generation. I tip my hat to @KingJames @cryptocom
Another incredible program for my community. Everyone deserves the same access. Everyone deserves the opportunity to call their own shot. @LJFamfoundation @cryptocom beaconjournal.com/story/news/202…
Damn. After all that hype, web3 gonna finish 9th in the division and miss the playoffs.
This is why LeBron is the greatest basketball player of all time
This is awesome, give these kids a chance to create things in the future.
While some didn’t like the partnership and trolled James for it, James was happy to partner with the crypto company. James said that blockchain tech is revolutionizing everything and some communities shouldn’t be left behind.
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another,” James said.
“I want to ensure that communities like the one I come from are not left behind. Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.”
Several NBA stars and other athletes have partnered with crypto companies now. LeBron James joins the list now with Odell Beckham Jr., Steph Curry, Tom Brady who are already involved with crypto. Crypto.com, apart from partnering with LBFF, has also partnered with Matt Damon. Matt Damon will now promote the company as their face.