LeBron James’ Social Media Presence Reigns Supreme Beating Steph Curry, Giannis Antetokounmpo and Klay Thompson Combined

Published 10/10/2021, 3:30 PM EDT
Dec 22, 2020; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) poses with 2020 NBA Champion ring before a game against the Los Angeles Clippers at Staples Center. Mandatory Credit: Kirby Lee-USA TODAY Sports


The NBA enjoys a cult following around the world and is one of the most popular leagues in the world. It continues to grow every season and gathers new audiences in every country. Several NBA stars such as Michael Jordan, LeBron James, Shaquille O’Neal, Stephen Curry, among others, have helped in popularizing the league.

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Immense popularity means the NBA stars have a lot of fan-following on social media. Some athletes are among the most followed athletes in the world. However, some stars like Kawhi Leonard and Nikola Jokic don’t have an Instagram account.

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However, most of the athletes are on social media. Among the current batch of players, LeBron James, Stephen Curry, Russell Westbrook, and Kyrie Irving are among the most followed on Instagram.

However, more follower counts don’t give an insight into follower growth. This is where LeBron James steps in. He is not only the most followed NBA athlete on Instagram, but he has also enjoyed substantial growth in his follower count.

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LeBron James gained the most followers on Instagram this year

ManySpins.com recently conducted a study to find out which NBA star gained the most followers on Instagram. And as usual, LeBron leads the pack with massive numbers. However, there are some surprising names in the top five list.

LeBron James gained 25,376,750 followers this year by the time of the study. He is followed by Stephen Curry (4,104,774), Giannis Antetokounmpo (2,039,709), Russell Westbrook (2,000,831), and Klay Thompson (1,564,736) in the top five.

LeBron’s lead in the list is huge. This is despite him losing in the first round for the first time in his career. In fact, LeBron recently became the first NBA player with 100 million followers on Instagram. These huge feats in a season when LeBron struggled are crazy.

However, if you look at the list, Klay Thompson gained around 1.5 million followers this year. He has been out for two seasons in a row. Since his last NBA game, Russell Westbrook has been on four different franchises. But the reason for his follower growth could be that the fans wanted to be kept updated on his rehabilitation.

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James’ follower growth on Instagram is around 25%, which is more than the NBA, NFL, MLB, NHL, and MLS combined. Another player who had a high follower growth% this year is Giannis Antetokounmpo. The Greek Freak’s followers increased by a whopping 23%, which is more than the likes of Stephen Curry (13%) and Russell Westbrook (13%).

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There are many factors that lead to an increase in followers, which includes their performances during the season. So, it’ll be interesting to see which players gain the most followers at the end of this year.

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Abhishek Singh

189 articles

Abhishek is an NBA writer at EssentiallySports with over two years of journalistic experience with Chase Your Sport and Dribl. A Football Management graduate, he has previously interned in the Indian Super League, I-League and the AFC Champions League. In addition to being a Michael Jordan fan, Abhishek is an ardent Steph Curry and Warriors guy, and believes they have a few more championships in store before the former retires.

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