LeBron James Teases a Huge Announcement

Published 10/16/2021, 1:08 PM EDT
LeBron James attends Harlem’s Fashion Row at Capitale on September 4, 2018 in New York City. (Photo by Santiago Felipe/WireImage)


LeBron James is arguably the biggest superstar in the NBA right now. Ever since his debut in the league, the Bron has proven that he is a ‘King’ on and off the court. Not only has he dominated on both ends of the court, he has created an immaculate image off the court as well.

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With multiple off the court involvements, Bron, similar to his idol Michael Jordan, has become a household name. Be it investing in brands like Beats or a footballing giant like Liverpool FC, ‘King James’ has established an empire off the court.

Apart from his success off the court, James and the Lakers look set to dominate next season as the Purple and Gold have added a superstar in Russell Westbrook and multiple veterans to their roster. With success on and off the court, LBJ is looking set for his 19th season in the league.

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LeBron James set to be involved with yet another company

Although the Lakers haven’t had much success in the off-season, LeBron James has been making waves with multiple partnerships off the court. After the announcement with home gym brand Tonal, it looks like Bron is on his way to reveal his latest collaboration.

In his recent Instagram story, James shared a post from award-winning mindfulness app ‘Calm’ and wrote, “it sure is!!! stay tuned”. In a post featuring LBJ and rapper RZA, the app is certainly building up the hype for an upcoming collaboration.

 

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A post shared by Calm (@calm)

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This only increases James’ repertoire in terms of investments and endorsements. Given the plethora of big name companies he has had collaborations with, a partnership with an app certainly puts LBJ ahead of the curve.

Recently, it was revealed that LBJ is set to earn a whooping 111.2 million combined on and off the court. Although he is set to earn a salary of only 41.2 million, the rest of his earnings come from off the field.

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With the latest partnerships with brands like Tonal and now ‘Calm’, it won’t be a surprise if LeBron’s earnings balloon for the 2022-23 season. How much do you think will James earn during the 2022-23 season? Let us know in the comments section down below.

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Aditya Mohapatra

1275 articles

Aditya Mohapatra is a sports enthusiast who primarily covers the NBA for EssentiallySports. Having graduated in Mass Communication, he has prior experience in writing for ABP News, and has been writing for EssentiallySports since November 2020. This die-hard Los Angeles Lakers fan feels that LeBron James is the best thing to have ever happened to the NBA, and will hold a healthy debate with anyone suggesting otherwise.

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