NBA Signs Game-Changing Deal With Google
Follow Us
The NBA is one of the most-watched sports leagues in the world. And because of its popularity around the world, it generates a lot of revenue every season. According to IEG, a sports partnerships consultancy firm, NBA made a record $1.46 billion in revenue from sponsorships last season.
NBA’s sponsorship revenue form a major chunk of its overall revenue every season. In fact, last season’s sponsorship revenue was 6% more than the previous season’s revenue. The tech sector brought in around $115 million last season.
ADVERTISEMENT
Article continues below this ad
However, now the league has reached a multi-year deal with another tech giant, Google. Interestingly, Google was already the presenting partner of the WNBA playoffs and now they’ve bagged a deal with the NBA as well.
WATCH THIS STORY: The Second Richest NBA Player After Michael Jordan? HINT! It’s Not LeBron James or Stephen Curry
NBA partners with Google
Google and NBA have reached a multi-year agreement that will see Google Pixel become the first-ever presenting partner of the playoffs. Additionally, Google will also be the presenting partner of the G League playoffs and the 2K League All-Star Game.
The NBA has reached a multi-year marketing and tech deal with Google, a source said. Google Pixel will become the presenting partner of the NBA playoffs, the G League Playoffs, and the NBA 2K League All-Star Game as part of the agreement between the two companies.
— Mike Vorkunov (@MikeVorkunov) October 18, 2021
ADVERTISEMENT
Article continues below this ad
The multi-year deal between the NBA and Google will also see Google become the official fan insights partner and search engine of the league. Earlier this year, the WNBA announced that Google will become its official marketing and technology partner.
Trending
7’4 Victor Wembanyama, Accused of Disrespecting Knicks Star, Gets MVP Shout-Out From Unbothered Jalen Brunson
April 19, 2024 02:58 PM EDT
After Nike, Sha’Carri Richardson Follows Lebron James Footsteps In Historic Partnership With Sprite
April 19, 2024 01:40 AM EDT
Possible Shohei Ohtani Ban From MLB Has Shaq Questioning $700 Million Contract
April 16, 2024 05:20 PM EDT
Is Dawn Staley Married? Details on South Carolina Coach’s Love Life and Special Bond With Lisa Boyer
March 16, 2024 06:41 PM EDT
Why Is Gabbie Marshall Not Invited to the 2024 WNBA Draft Despite Graduating From Iowa?
April 13, 2024 06:21 PM EDT
Get instantly notified of the hottest NBA stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
“When Google became a WNBA Changemaker earlier this year, we worked with the WNBA and ESPN to increase the visibility of women’s sports. We’re equally proud to partner with the NBA, as its commitment to its fans and dedication to social responsibility are values that we share and deeply believe in,” Lorraine Twohill, CMO of Google, wrote in the latest Google blog post.
ADVERTISEMENT
Article continues below this ad
Under this deal, Google will work with the league in using Google Trends during the coming season. This will lead to Google sharing the real-time search data of the NBA, the G League, and the 2K League. YouTube, which is owned by Google, is already a partner of the league since 2018. YouTube’s streaming service has been the NBA Finals’ presenting sponsor since 2018.
Written by:
