Joey Swoll is a bodybuilding and social media icon who is changing the face of the fitness industry with his positive approach and advocacy against gym toxicity. The CEO of Gym Positivity has recently launched his brand and not only had a masterpiece advertisement and marketing strategy for it but also expressed his gratitude to the people who supported him through the struggle. The bodybuilding champion who wants to spread positivity in the gym recently wrote a thank you note for the people who supported him when no one else did.

He gave heartfelt thanks to all of his fans and mentioned how after overcoming addiction and mental health problems he tried to launch his brand but nobody helped. However, in 2024 he has finally launched his brand and proved his haters wrong.

Joey Swoll expresses his gratitude

In a heartfelt Instagram Post, Joey Swoll posted a picture of a note where he wrote his journey of struggling and finding his path. He started by saying that he was not trying to be arrogant or vindictive but wanted to share his journey and emotional moments with everybody else. In 2021 after he overcame his addiction and mental health struggles the bodybuilding champion had tried to reach out to his friends and companies that he had worked with before and asked for a collaboration. Unfortunately, according to him, “Every single one said no, no brands would touch me I found out they were laughing at me behind my back saying I had no value that my page was dead and I’d never bring in any sales.”

However, even after he was rejected, Swoll did not get sad or upset and got to work. After two years of his pages getting traction and growing to over 10 million followers and his message of anti-bullying spreading like wildfire, he finally launched his brand. The CEO of Gym Positivity has finally launched his first company and sold three months’ worth of inventory in three days. After an immense struggle with mental health as well as gaining rejection, this was an incredible feeling for him, and he thanked his followers and fans who supported him through this.

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Not only is the social media sensation grateful and proud of his brand but he launched his brand with a genius idea of marketing.

Joey Swoll impresses his fans with a genius marketing move

He recently uploaded a normal video which might be a common phenomenon to his followers where a girl was recording herself at the gym and a man was creepily looking at her. She captions the post saying, “Caught this gym creep staring at me.”

However, there was something that caught people’s eye and they realized there was more to the video than what was meeting the eye. As soon as the girl realized that he was staring at her she moved away and then surprisingly three bottles of sauce were kept on the gym equipment which the man was staring at. This is when Joey’s Swoll stepped into the video and defended the man by saying, “He’s looking at those three delicious low-calorie bottles of Taste sauce that are sitting on the bench.”

The camera angle shifted highlighting the three enticing bottles of low-calorie sauce from Taste which is his brand. The most intriguing part was that Swoll’s expression remained unchanged throughout the video, and it was like any other gym advocacy video that he uploads daily. So people would not understand whether it’s an advertisement or it’s a real advocacy for gym toxicity. This marketing move was a genius idea from the CEO of Gym Positivity.

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