AJBXNG: A Unique Look at Anthony Joshua’s Brand

Published 02/24/2021, 3:00 AM EST
LONDON, UNITED KINGDOM – DECEMBER 20: British boxer Anthony Joshua poses with his OBE, presented to him by the Prince of Wales, during an investiture ceremony on December 20, 2018 at Buckingham Palace, London. (Photo by Kirsty O’Connor – WPA Pool/Getty Images)


Anthony Joshua, the 2x unified boxing heavyweight champion, is not just a household figure in combat sports, but also a global personality whose story inspires millions. Hailing from Nigerian roots, Joshua represented Great Britain at the Olympics in 2012 and bagged gold.

ADVERTISEMENT

Article continues below this ad

After that, he registered a sensational run full of knockouts in the professional circuit and became the second Britisher after James DeGale to have won both an Olympic gold and a world championship. That said, Joshua became a brand to the world.

Simultaneously, he also expanded his endeavors to the business community, and akin to his in-ring career, he has found success outside the ring too. While he continues to wear the heavyweight straps around his shoulders, ‘AJ’ also has his own brand now. Here’s everything you need to know about it.

ADVERTISEMENT

Article continues below this ad

Anthony Joshua- The Boxer and the businessman

Following several successful sponsorships, Joshua launched his brand AJBXNG, which serves fitness products, clothes, and specialized boxing equipment. One can buy products from the online store and can also get access to the unknown stories of Joshua’s life.

The fitness section has weight lifting gloves, cuff lifting straps camo, slip lifting straps camo, foam roller, and the weight lifting belt.

The boxing gallery looks stacked. It has a variety of ranges with adult boxing gloves, junior gloves, and youth gloves. It also has pads, wraps, gum, shield speed ropes, and many more, alongside authentic clothing accessories.

Considering Joshua’s ever-increasing popularity, AJBXNG continues to grow over the world. That said, the Brit heavyweight boxer has also hinted at retirement after a couple of more fights. So, we can expect him to deploy more time on his business ventures to help them grow even more.

ADVERTISEMENT

Article continues below this ad

DIRIYAH, SAUDI ARABIA – DECEMBER 07: Anthony Joshua poses for a photo with the IBF, WBA, WBO & IBO World Heavyweight Title belts after the IBF, WBA, WBO & IBO World Heavyweight Title Fight between Andy Ruiz Jr and Anthony Joshua during the Matchroom Boxing ‘Clash on the Dunes’ show at the Diriyah Season on December 07, 2019 in Diriyah, Saudi Arabia (Photo by Richard Heathcote/Getty Images)

Apart from being a boxing legend, Anthony Joshua is also a fitness sensation. Thus, it will not be shocking to see him take over the entire market with his popular face value and smart investments.

Do you think heavyweight champion ‘AJ’ can also be a successful businessman?

ADVERTISEMENT

Article continues below this ad

SHARE THIS ARTICLE :

Raj Sarkar

1659 articles

A senior boxing writer at EssentiallySports, Raj Sarkar is a mass media graduate who is currently pursuing his master’s degree in broadcast journalism. In addition to his current role, he has worked with the MMA team at EssentiallySports and has interviewed prominent fighters such as Ritu Phogat and 'The Red King' Rory MacDonald. He combined his bachelor's degree with his adoration for combat sports and has a combined 2000 plus bylines in MMA and boxing over the last two years.

ADVERTISEMENT

ADVERTISEMENT