Anthony Joshua Begins “New Chapter” With Love Hemp

Published 06/23/2021, 1:45 PM EDT
SHEFFIELD, ENGLAND – MARCH 21: Anthony Joshua trains during a media workout at the English Institute of Sport on March 21, 2018 in Sheffield, England. (Photo by Alex Livesey/Getty Images)


Securing multiple sponsorships is quintessential for any sporting figure. WBA, IBF, WBO heavyweight titleholder Anthony Joshua adds another sponsor to his list of backers.

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Taking to his social media, Joshua announced his partnership with Love Hemp Group, a CBD-based business. Both the parties have agreed upon a three-year endorsement.

AJ’s endorsement for the company would be effective from July 1. He will also collaborate with the company on a licensed range of CBD products for athletes.

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Tony Calamita, CEO of Love Hemp Group, said, “We are excited and privileged to welcome Anthony Joshua to the Love Hemp family. His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.

“Via his involvement with Love Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport.

Love Hemp is a sponsor to other combat athletes like Kamaru Usman, Georges St. Pierre, and Gilbert Burns as well.

Anthony Joshua and his stable of sponsorships

Love Hemp would be another exciting addition to the athlete’s already flourishing number of endorsement deals. According to the Forbes profile of the athlete, he turns over around $11 million from sponsorships alone. ‘AJ’ was ranked number 19th in the list of the world’s highest-paid athletes.

‘AJ’ is backed by companies like Under Armour, Jaguar Land Rover, Beats Electronics, Sky Sports, Audemars Piguet, DAZN, Electronic Arts, and Hugo Boss as of now.

Axe and Lynx also sponsor him to promote their hygiene-related products. Bulk powders supplements also back the British heavyweight champion.

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Each sponsorship brings him lucrative gifts and offers. Land Rover sponsors his luxury cars, Under Armour gifted him a private jet worth $45 million. With the deal with the CBD company, Joshua would be a key shareholder in the company as well.

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“Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in,” AJ commented on the collaboration.

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Akshit Pushkarna

94 articles

Akshit Pushkarna, who has a Post Graduate Degree in Journalism from Xavier's Institute of Communication, is an MMA writer for EssentiallySports. Before his current role, Akshit worked on the Urban Development beat at the Urban Update magazine. However, combat sports always called out to Akshit, who pursued both boxing and wrestling at a regional level before shifting his focus to MMA journalism.

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