Canelo Alvarez Announces His Inclusion in the ESBC Game

Published 05/26/2021, 9:00 AM EDT
Dec 19, 2020; San Antonio, TX, USA; Canelo Alvarez (red trunks) celebrates after defeating Callum Smith (white trunks) during their WBA, WBC and Ring Magazine super middleweight championship bout at the Alamodome in San Antonio, TX. Mandatory Credit: Ed Mulholland/Handout Photo via USA TODAY Sports


Canelo Alvarez is the undeniable star of modern-day boxing. In his prolonged boxing run, the Mexican boxer has etched the legendary status to his name, and he’s one of the biggest household names of the sport.

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Moreover, Alvarez has a huge fan following, and this helps him in bagging countless brand sponsorships. That said, recently the P4P boxing king struck a deal with Esports Boxing Club (ESBC), wherein he’ll appear on the gaming platform through multiple verticals.

He took it to Twitter to announce his collaboration with the firm. “The face of boxing” is coming to PC, PlayStation and Xbox. Find me in the brand new boxing video game @ESBCGame” wrote Alvarez.

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Alvarez is definitely the biggest addition to ESBC’s decorated roster. Prior to this, in his vast boxing career, Alvarez never featured in a mainline boxing game. But ESBC has changed that with a dramatic game-changing move.

In his last fight, the Guadalajara boxer locked horns with Billy Joe Saunders for the unified super-middleweight championship. It was expected to be Alvarez’s toughest at the 168-pound landscape.

But when Canelo took up the ring space against ‘Superb’, he crushed all his naysayers by putting on an exhilarating performance. The 30-year-old claimed a sensational RTD win, thus establishing himself as the superstar at this weight class.

Canelo Alvarez – Can he become the undisputed king of the super-middleweights?

Ever since the Mexican boxing star made his first outing in the super-middleweight roster, he had his vision set on bagging all the titles.

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Dec 19, 2020; San Antonio, TX, USA; Canelo Alvarez (red trunks) celebrates after defeating Callum Smith (white trunks) during their WBA, WBC and Ring Magazine super middleweight championship bout at the Alamodome in San Antonio, TX. Mandatory Credit: Ed Mulholland/Handout Photo via USA TODAY Sports

With that goal in mind, he has unleashed an altogether new version in every fight he’s taken in the division. That said, Alvarez wishes to continue his momentum and conquer the final belt at this weight class by beating the IBF champ, Caleb Plant.

This fight has already sent shock waves in the fight world. And it is one of the highly anticipated fights at this weight class. It’ll be interesting to see if Saul Alvarez really cements his reign at this weight class by claiming the IBF super-middleweight belt.

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Prathamesh Singh Chauhan

1156 articles

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

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