Canelo Alvarez vs. Billy Joe Saunders Breaks Pre-Sale Record: What Does It Mean for the Future of Boxing?

Published 03/28/2021, 1:58 AM EDT
LAS VEGAS, NEVADA – MAY 04: Canelo Alvarez poses with his championship belts after his unanimous decision win over Daniel Jacobs in their middleweight unification fight at T-Mobile Arena on May 04, 2019 in Las Vegas, Nevada. (Photo by Tom Hogan/Golden Boy/Golden Boy/Getty Images)


Despite the prevailing threat of Covid-19, Canelo Alvarez vs Billy Joe Saunders’ super-middleweight clash has already seen a record-breaking pre-sale of 40,000. The 168 lbs title unification fight will be held at the AT&T Stadium in Florida on May 8, with Matchroom Promotions putting an intriguing fight card on display.

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While general sales for the event have also begun, the upcoming matchup is expected to garner even more attention from the fight fans. Promoter Eddie Hearn shared the news via social media, and it seems to be a fruitful outcome for the entire boxing community.

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If we rewind a year, the future of boxing and the entire sports community appeared in jeopardy with the surprise visit of Covid-19. Boxing had to shut down its doors for months, but Eddie Hearn pulled off events at Matchroom Fight Camp, which included the Alexander Povetkin vs Dillian Whyte on August 22, 2020.

It brought back the sport into the limelight, albeit behind closed doors. Fight fans were only able to watch the event live from home, making it bizarre for the entire sports community. As time elapsed, fans were once again in the arenas, but in limited numbers.

WBA lightweight champion, Gervonta Davis, brought back the fans in a showdown against Leo Santa Cruz on October 31. Meanwhile, P4P King, Canelo Alvarez, showcased his star power by pulling off a record-breaking pre-sale for his upcoming fight. So, the future of boxing is again on the rise.

Canelo Alvarez vs Billy Joe Saunders- An insight into the fight

WBC, WBA, and Ring super middleweight champion, Canelo Alvarez, claimed the titles on his return against Callum Smith in December 2020. He has already defended them against Avni Yildirim in February and will face Billy Joe Saunders in a title unification bout.

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‘Superb’ Saunders claimed a sensational win against Martin Murray in December, last year. The 31-year-old is now 30-0 as a pro with 14 KOs under his name and he will want to extend it in front of the fans who have created a pre-sale record for this bout.

Do you think Canelo Alvarez vs Billy Joe Saunders will be an interesting fight?

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Raj Sarkar

1655 articles

A senior boxing writer at EssentiallySports, Raj Sarkar is a mass media graduate who is currently pursuing his master’s degree in broadcast journalism. In addition to his current role, he has worked with the MMA team at EssentiallySports and has interviewed prominent fighters such as Ritu Phogat and 'The Red King' Rory MacDonald. He combined his bachelor's degree with his adoration for combat sports and has a combined 2000 plus bylines in MMA and boxing over the last two years.

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