The countdown is nearly over. As anticipation builds, Canelo Alvarez and Terence Crawford are ready to collide at Las Vegas’ Allegiant Stadium for the undisputed super middleweight crown, and the atmosphere is electric. Indeed, this isn’t just another fight—it’s a collision of elite skill, high stakes, and history in the making. Adding to the intrigue, Dana White and TKO are back in the boxing scene through their Zuffa Boxing venture, marking a return eight years after the Conor McGregor vs. Floyd Mayweather spectacle. This event serves as a bold statement of power and branding in world boxing.

Meanwhile, September’s pay-per-view landscape remains unusually quiet, with only UFC Noche airing earlier that evening before the main event. Dana White also uses this fight to launch his partnership with Saudi promoter Turki Alalshikh, raising the stakes beyond the ring. While Canelo Alvarez vs Terence Crawford headlines the show, the undercard features rising talent—Callum Walsh, Fernando Vargas Jr., and others—all eager to make their mark. With so much on the line, fans are asking one question: how much are these fighters earning? Let’s dive in.

How much Canelo Alvarez is earning against Terence Crawford?

Canelo Alvarez launched his professional boxing career nearly 20 years ago at just 15, quickly rising to prominence in Mexico. Over time, he has transformed from a promising teenage prospect into one of the sport’s most recognizable stars. Today, fans celebrate ‘Cinnamon’ globally, particularly in Mexico and among Latino audiences, and he boasts an impressive record of 60-3-2 (2 draws).

Beyond his in-ring accomplishments, Canelo Alvarez commands a massive social media following, lucrative sponsorship deals, and mainstream visibility. Furthermore, high-profile bouts against Gennady Golovkin, Caleb Plant, and Sergey Kovalev have cemented his name even among casual sports fans. According to Celebrity Net Worth, Álvarez holds an estimated net worth of $300 million. While endorsements contribute significantly to his income, fight purses drive most of his wealth.

For instance, Sports Illustrated says Canelo Alvarez will probably earn between $100-$150 million for his upcoming fight against Terence Crawford. When asked in the days leading up to the fight whether Alvarez is indeed walking away with a round $100 million, UFC CEO Dana White replied, “Probably.” Furthermore, earlier in 2025, Álvarez signed a multi-fight deal as part of “Riyadh Season,” reportedly worth $400 million over four or five fights. He also made a major payday against William Scull in May. These incomes show Canelo’s earnings aren’t just from single fights but built via large contracts and brand partnerships.

 Terence Crawford’s purse against Canelo

Terence Crawford, like Canelo Alvarez, turned professional at a young age, building on a standout amateur resume and quickly earning a reputation for skill, speed, and ring IQ. Over time, he has climbed through multiple weight classes and captured three world titles. Today, ‘Bud’ remains undefeated and ranks among the sport’s pound-for-pound elite. Now, he steps into the ring to challenge ‘Cinnamon’ for the undisputed super middleweight crown, aiming to cement his legacy in boxing history.

While Terence Crawford commands a devoted following among hardcore boxing fans, he hasn’t secured the mainstream sponsorships and global marketability that have propelled the Mexican star to international stardom. In other words, Canelo is the bigger brand with wider commercial appeal, whereas ‘Bud’ remains an elite fighter whose profile outside the ring stays comparatively low.

For this fight, ‘Bud’ won’t draw anywhere near Canelo Alvarez’s payday. However, on a podcast, he revealed that promoters offered him $10 million and emphasized that legacy—not money—drives him. “I mean, I got $10 million for that fight,” Terence Crawford said. “I’m doing it for the opportunity, baby — the legacy. Legacy outweighs the money.”

Callum Walsh, Fernando Vargas Jr. and other boxing purses

The Canelo vs. Crawford showdown isn’t just about crowns—it’s also a proving ground for rising stars from Ireland, Saudi Arabia, and Guatemala. First up on the co-main event, undefeated Irish prospect Callum Walsh takes on Fernando Vargas Jr. in a 12-round light middleweight thriller. Meanwhile, Walsh, 14-0, has been on Dana White’s radar since 2023, when the UFC boss traveled to support him in his bout against Przemyslaw Runowski. Hailed by many as the ‘next Conor McGregor of boxing.’

The Irishman enters this fight with a career-high purse of $1 million, dwarfing his previous top payday of $350,000 against Dean Sutherland. Over the years, he’s steadily climbed the earnings ladder, with notable purses including $500,000 vs. Dean Sunderland and $350,000 vs. Elias Espadas. On the other side, Vargas Jr., 17-0 and son of former world champion Fernando Vargas, brings both pedigree and promise. The Oxnard native earns between $100,000 and $200,000 per fight, with recent payouts of $100,000 vs. Juan Carlos Cordones and $50,000 vs. Brad Solomon.

Now, he faces Callum Walsh under Dana White & TKO’s Zuffa Boxing banner in a high-stakes clash that could define his career trajectory. Adding even more depth to the undercard, 30-year-old Cameroonian-French fighter Christian Mbilli remains undefeated at 29-0. One of France’s top-paid boxers, Mbilli has taken home $500,000 plus a 60% PPV share vs. Maciej Sulecki and $2 million vs. Sergiy Derevyanchenko.  Mbilli will earn over $2 million for his upcoming fight against Guatemalan standout Lester Martinez.

Martinez, undefeated and competing for the WBC Interim title, has career earnings around $500,000, including $50,000 vs. Carlos Gongora. Although his paycheck is smaller, Martinez remains a rising star, eager to stake his claim on the global stage. With the countdown on for Canelo vs. Crawford—the fight everyone’s calling the showdown of the year—the stakes couldn’t be higher. Will this stacked card live up to the hype, or will it fall short? Drop your predictions and weigh in on the action below.