Jake Paul, the social media sensation turned boxer, is no stranger to controversy. Recently, he’s been under fire for his unusual way of promoting his new betting app, Betr. However, what’s stirring the pot is Jake’s promotion of it during a tumultuous time for his brother. This is because he’s using the ongoing beef between Logan Paul and MMA fighter Dillon Danis to his advantage. Logan and Dillon are set to fight each other on 14 October 2023, the same day as KSI vs. Tommy Fury will happen.

In a world where every tweet can spark a wildfire of opinions, Jake Paul’s recent video tweet has done just that. In the tweeted video, Paul has been swift to give back for all the accusations against him. Furthermore, his insights might silence others who have been labeling him as a “bad brother.”

Jake Paul – a “bad brother” or just a marketing genius?

So, recently, ‘The Problem Child’ has faced a lot of backlash because of his tactics of promoting Betr. Moreover, people have said that Jake hasn’t come for his brother’s defense. To this, Paul has a staunch answer. He denies the fact that Logan needs any spokesperson. Furthermore, he has sheer belief in his ability to win. As he said, “Logan’s gonna knock the f*cking sh*t out of this kid. That’s all that matters. The rest is just sales.”

Jake Paul and Joey Levy co-founded Betr, is a new micro-betting app. The application has just launched globally. Furthermore, the app spices up every game with pick-them-style daily fantasy sports. And as he claims, Logan would even cheer for Betr downloads. Moreover, Logan Paul was seen promoting his brother’s app on a podcast recently.

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Wondering about Betr’s future? The app raised $35 million. It plans to grow beyond Ohio. And, strong funding promises a bright future for Betr. In addition to its expansion plans, Betr is also focusing on enhancing user experience by allowing bets on minute details of live games.

Jake Paul’s recent tweet defending his promotion of Betr using his brother’s ongoing beef has certainly stirred the pot. While some criticize him for being a “bad brother,” Jake stands firm in his belief that it’s all just good marketing. After all, in his own words, “It’s Marketing 101.” So, what do you think? Is Jake Paul a marketing genius or a bad brother? We’d love to hear your thoughts. Drop a comment below and let’s get the conversation started.

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