Double Trouble: Charlo Doubleheader’s Expected PPV Numbers Will Shock You
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The recent Charlo Doubleheader, where Jermall Charlo and Jermell Charlo defended their respective world titles, probably did not live up to the expectations.
While there were no fans in attendance, The Doubleheader event had to rely solely on PPV sales. Going against the NBA and UFC 253, Showtime Boxing faced tremendous competition. However, they outlined some unique features in their event to stand out amongst all.
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Imposing umpteen title fights on the card, Showtime came up with a special idea. Instead of setting up two separate events, they put two different main-events on a single PPV.
Did the Charlo Doubleheader flop?
The Athletic’s Mike Coppinger recently turned to social media and broke the news for the fans.
Sources: Showtime’s PPV doubleheader featuring the Charlo twins is expected to generate more than 100,000 buys with a chance to top out at 120,000. PPV debut for Jermall and Jermell, and they went up against NBA Conference Final and UFC 253
— Mike Coppinger (@MikeCoppinger) October 2, 2020
“The Charlo twins is expected to generate more than 100,000 buys with a chance to top out at 120,000,” wrote Coppinger.
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ESPN’s Steve Kim said that the PPV drew between 1 and 1 million buys.
Im told that the Charlo PPV did between 1 and 1 million buys. So it did pretty OK… #boxing
— Steve Kim (@StevESPNKim) October 2, 2020
Being the world champions, the Charlo twins are the biggest names in the sport. However, the pandemic played a huge role and probably hindered the card from reaching its full potential. That said, the Charlo twins didn’t fail to put on a show.
Jermall Charlo defended his WBC title against Sergiy Derevyanchenko after an impressive 12-rounder battle. Although Charlo was taken to the distance, he outpointed his rival thoroughly.
Meanwhile, Jermell Charlo became the unified welterweight champion by knocking out Jeison Rosario. The Charlo twins didn’t let down their fans. However, the showdown couldn’t garner much attention. While the exact reason is still not clear, legitimate competition from UFC 253 and the NBA might have been two major hurdles.
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While Jermall has already desired to face Canelo Alvarez, we can assume how big it can be. The Charlo twins have created their face value, which is equally great for their promoters. In their next fight, the number might make a steady jump, depending on the opponents they have.
Meanwhile, once the gate sales function in combat sports, Charlo twins can bring an even bigger amount.
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