Matchroom Boxing’s Eddie Hearn has secured one of the biggest names in the sport yet again. The promotions will now represent pound-for-pound king Canelo Alvarez. A move that brings great honor to promoter Hearn.
Ever since Canelo cut ties with Golden Boy Promotions, the rumors of linking up with Hearn started. Although the Mexican showed his desire to remain a free agent, the rumors went up a notch when Alvarez took on Matchroom’s Callum Smith.
After all the speculation, the Mexican has finally agreed on a 2-fight deal with the company, starting from his mandatory fight against Avni Yildirim on February 27. Moreover, this could pave the way for a longer union between the two.
Eddie Hearn took to his social media to break the news. He wrote, “It is an absolute honour to agree a two fight promotional deal with pound for pound no.1 @canelo – I look forward to some incredible nights ahead!”
Hearn, who has previously admitted it would be an honor, seems to have gotten his wish. He will hope this is a start of a bigger project.
For Canelo Alvarez, this deal means he is one step closer to getting his desire of a unification fight. Matchroom also represents Billy Joe Saunders, who is the WBO super-middleweight champion and long-time rival of the Mexican.
For the company and Hearn, this means they have secured possibly the biggest name in the sport to add to their roster. He will join the likes of Anthony Joshua, Dillian Whyte, Devin Haney among others.
Boxing fans will benefit the most from this move. Not only will they get to see the Mexican fighting under Eddie Hearn, but it also means that a potential super-fight between Alvarez and Saunders will be easier to make.
Therefore, this is big news for boxing. It will be interesting to see if this union continues or if it is just a 2-fight deal to secure the Billy Joe Saunders fight. What do you make of this news? Do you think Canelo Alvarez will succeed under Eddie Hearn?