Everlast, DAZN, Louis Vuitton – A Look at the Exuberant Sponsors of Canelo Alvarez

Published 05/04/2021, 6:00 PM EDT


Canelo Alvarez, in his prolonged boxing run, has hit the right chord to connect with an enormous fan base. This is predominantly because his in-ring skills are extremely sublime, which hooks in millions of fans across all his fights.

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Furthermore, he ranks among the richest boxers of this generation, and a major chunk of his earnings comes from the prolific sponsorship deals.

Until now, Alvarez has joined hands with countless brands and has banked millions of dollars for the same.

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In 2012, Saul Alvarez struck a deal with the renowned fitness apparel brand, Under Armour. Many times, the unified super-middleweight champ has donned its gear in his extensive training sessions alongside his fights.

LAS VEGAS, NEVADA – MAY 04: Canelo Alvarez during his unanimous decision win over Daniel Jacobs in their middleweight unification fight at T-Mobile Arena on May 04, 2019 in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)

Adding another cosmic brand to the list, Canelo Alvarez even got sponsored by Everlast in 2014. He wore its gloves in several fights; however, now he dons the Cleto Reyes boxing gloves after the Everlast deal’s conclusion.

Apart from the apparel and sports gear brands, the 30-year-old entered a $365 million contract with OTT giant, DAZN. Here, DAZN agreed to broadcast all of his 5 fights for a span of 5-years. But due to some legal disputes, the deal fell through.

Yet, it merely impacted Alvarez’s income sources because he had tie-ups with brands like Louis Vuitton, Moet Hennessy, etc across other verticals. Moreover, the Jalisco native also has a tie-up with a Mexican beer-producing company, Tecate, also owned by Heineken.

Canelo Alvarez – the most captivating boxer of all time?

Canelo has hung around the game for almost two decades now, and with time, he only improved.

LAS VEGAS, NEVADA – MAY 07: Canelo Alvarez (L) throws a left at Amir Khan during the WBC middleweight title fight at T-Mobile Arena on May 7, 2016 in Las Vegas, Nevada. (Photo by Christian Petersen/Getty Images)

Among all the eye-catchy prospects in the boxing world, the Mexican boxer has made a place of his own. This is principally why there are so many brands running behind him.

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With the skill sets and aura brought in by him, it’s unquestionable that Alvarez is the most captivating boxer of all time.

He still has a substantial career lying ahead of him. And his fans are desperate to see him cement himself at the peak of the sport.

Out of all the above-mentioned brands, which collaboration did you find a perfect fit for Canelo Alvarez?

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Prathamesh Singh Chauhan

967 articles

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

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