Everlast, DAZN, Louis Vuitton – A Look at the Exuberant Sponsors of Canelo Alvarez

Published 05/04/2021, 6:00 PM EDT

Canelo Alvarez, in his prolonged boxing run, has hit the right chord to connect with an enormous fan base. This is predominantly because his in-ring skills are extremely sublime, which hooks in millions of fans across all his fights.

Furthermore, he ranks among the richest boxers of this generation, and a major chunk of his earnings comes from the prolific sponsorship deals.

Until now, Alvarez has joined hands with countless brands and has banked millions of dollars for the same.

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In 2012, Saul Alvarez struck a deal with the renowned fitness apparel brand, Under Armour. Many times, the unified super-middleweight champ has donned its gear in his extensive training sessions alongside his fights.

Adding another cosmic brand to the list, Canelo Alvarez even got sponsored by Everlast in 2014. He wore its gloves in several fights; however, now he dons the Cleto Reyes boxing gloves after the Everlast deal’s conclusion.

Apart from the apparel and sports gear brands, the 30-year-old entered a $365 million contract with OTT giant, DAZN. Here, DAZN agreed to broadcast all of his 5 fights for a span of 5-years. But due to some legal disputes, the deal fell through.

Yet, it merely impacted Alvarez’s income sources because he had tie-ups with brands like Louis Vuitton, Moet Hennessy, etc across other verticals. Moreover, the Jalisco native also has a tie-up with a Mexican beer-producing company, Tecate, also owned by Heineken.

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Canelo Alvarez – the most captivating boxer of all time?

Canelo has hung around the game for almost two decades now, and with time, he only improved.

Among all the eye-catchy prospects in the boxing world, the Mexican boxer has made a place of his own. This is principally why there are so many brands running behind him.

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With the skill sets and aura brought in by him, it’s unquestionable that Alvarez is the most captivating boxer of all time.

He still has a substantial career lying ahead of him. And his fans are desperate to see him cement himself at the peak of the sport.

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Out of all the above-mentioned brands, which collaboration did you find a perfect fit for Canelo Alvarez?

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Written by:

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

Everlast, DAZN, Louis Vuitton – A Look at the Exuberant Sponsors of Canelo Alvarez

Canelo Alvarez – the most captivating boxer of all time?

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