‘He’s Making People Love Him and Hate Him’- Snoop Dogg Lauds Jake Paul’s Skills of Self Promotion

Published 04/17/2021, 8:58 AM EDT
MIAMI, FLORIDA – JANUARY 30: Jake Paul celebrates after defeating AnEsonGib in a first round knockout during their fight at Meridian at Island Gardens on January 30, 2020 in Miami, Florida. (Photo by Michael Reaves/Getty Images)


The co-owner of Triller Fight Club, Snoop Dogg, spoke to Mike Bohn from MMA Junkie ahead of the weekend’s events. Jake Paul will take on Ben Askren in an attempt at extending his record to 3-0 as a professional boxer. Askren is coming off hip surgery and believes his mettle as an MMA fighter will be enough to seal up a victory.

ADVERTISEMENT

Article continues below this ad

Chiefly, the fight has garnered a lot of attention from combat sports fans worldwide. Triller has become the face of showcase crossover fights, and the turn-over is expected to be considerably large. What’s more, it seems like a new era in fight sports may very well be upon us as the lights shine on the Mercedes-Benz Superdome.

ADVERTISEMENT

Article continues below this ad

Snoop Dogg chimes in on self-promotion in fight sports

The famed west coach rapper was asked to share his candid views on Jake Paul and his approach to promotion in the fight game. ‘The Problem Child’ is arguably one of the most polarizing figures in combat sports, and he enjoys playing the heel. Snoop Dogg lauded Paul’s approach and believes that any publicity is good publicity.

Nov 28, 2020; Los Angeles, CA, USA; Snoop Dogg performs before a heavyweight exhibition boxing bout for the WBC Frontline Belt between Mike Tyson and Roy Jones, Jr in Los Angeles. Mandatory Credit: Joe Scarnici/Handout Photo via USA TODAY Sports

“You know, he know what he doing. Like one thing about a personality, when you got a personality you gotta know how to maximize it and he’s doing that right now. He’s making people talk about him, he’s making people love him and hate him and as a boxer, that’s what you want. You don’t want one side, you want both sides so that way you have something to fight for.”

ADVERTISEMENT

Article continues below this ad

Jake Paul has divided the entire combat sports community with how he goes about things. However, there’s no question that fans will tune in for one reason or the other. It certainly helps to have Ben Askren on the other side who is adept at fight promotion in his own right.

MIAMI, FLORIDA – JANUARY 30: Jake Paul looks on against AnEsonGib during their fight at Meridian at Island Gardens on January 30, 2020 in Miami, Florida. (Photo by Michael Reaves/Getty Images)

Together, Askren and Paul have dominated the news cycle. This is a rather commendable feat considering that a Bellator event just went by and a UFC event is around the corner.

ADVERTISEMENT

Article continues below this ad

SHARE THIS ARTICLE :

Darryl Pinto

1780 articles

Darryl Pinto is a senior MMA writer at EssentiallySports. He is currently pursuing his graduate degree in Mass Media (with a specialization in Journalism) out of Xavier’s College and has a year's experience in his current role. Darryl specializes in predictions, reporting, and covering UFC events live.

ADVERTISEMENT

ADVERTISEMENT

essentiallysports's Stories