The realm of boxing seems to be strife with drama on a regular basis. The CEO of Floyd Mayweather‘s promotion, Leonard Ellerbe, recently engaged in a spirited exchange on social media. addressing criticism regarding the potential matchup between Gervonta Davis and Shakur Stevenson. While building hype for an impending match is all part of the game, in this day and age, it seems a little easier to one-up your opponent. it’s as simple as clicking a button. The feud between Gervonta Davis and Shakur Stevenson seemed to have started in July, and it has left a lot of fans and critics alike scratching their heads.

As you may recall, Tank Davis, used to be represented by Mayweather Promotions, that was until his fight with Ryan Garcia. According to Marca, earlier this year, Gervonta Davis terminated his professional association with Mayweather’s enterprise and, throughout his preparation for an upcoming fight, sustained his ongoing disagreement with Mayweather. This dispute revolved around Davis alleging that Mayweather denied him access to his training facility, a decision made after a falling-out between the two. Although these things have transpired, Floyd Mayweather still remains a staunch supporter of ‘Tank’ Davis.

Meanwhile, Mayweather Promotions CEO responded with a sharp retort about why a matchup like Gervonta Davis vs. Shakur Stevenson could not be made by his promotion. 

Leonard Ellerbe’s Twitter showdown

When a fan seemed to question if what Mayweather Promotions CEO only cared about was bringing in the big bucks instead of being able to monetize and market fights of talented pugilists, a reply to an earlier post about the finances being as equal to the game itself, Ellerbe stood his ground and commented it should and has to be both. 

Subsequently, a user commented that fans would appreciate more talented fighters coming into the ring, ones with equal talent, going up against each other. Ellerbe continued by saying “I’m a fan as well, fights that some fans think are big really aren’t big. You don’t pull numbers out your a*se.”

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His answer hinted at the fact that sometimes the fight that the fans want is not marketable. Undoubtedly, PPV numbers and gate revenue are certain factors that the organizers of a boxing fight have to keep in mind before the bout is finalised.

Someone else asked if Davis vs. Haney or Davis vs. Pitbull Cruz would be more popular, mentioning Davis’s previous fight with Hector Garcia. This was directed at Leonard Ellerbe, who used to promote Gervonta Davis.

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A clearly frustrated Ellerbe, having enough of the accusations simply replied,” I could chop you up but I won’t lol.” The retort, while concise, carries a weighty message.

This exchange, however fiery, tells us that in the world of boxing, there is more than what meets the eye.

This brief Twitter interaction provides a glimpse into the world of professional boxing promotion. The anticipation and buzz surrounding potential matchups can significantly influence the direction of fighters’ careers. Leonard Ellerbe’s message carries a significant message that we may not realize goes on in the background of the boxing world. Having the right representation can make or break your career, simply put.

All and all, the interaction underscores the critical role of anticipation and promotion in the sport of boxing, where even a few words can have a significant impact on a fighter’s career trajectory.

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