“I’m Always in Your Corner”- Oscar De La Hoya Offers Friendship to Canelo Alvarez, Bashes Eddie Hearn

Published 07/20/2021, 6:30 PM EDT
May 7, 2021; Arlington, Texas, USA; Boxer Canelo Alvarez poses for the fans with his title belts during weigh ins for his super middleweight boxing title fight against Billy Joe Saunders at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports


Oscar De La Hoya and Canelo Alvarez took The Golden Boy Promotions at the pinnacle of success before they contracted scratch in their professional relationship. Following a controversial split up, Alvarez joined hands with Matchroom Promotions’ Eddie Hearn and continued staging successful PPV fights for himself.

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However, De La Hoya turned the situation even dirtier. After losing a star performer in Alvarez, ‘The Golden Boy’ engaged himself in a verbal banter with the Mexican star. The feud went deeper when De La Hoya seemingly called out the P4P king for an in-ring scrap. That said, the relationship might have seen another turn and this time it’s on a good note.

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Following a birthday wish for Alvarez, De La Hoya took to social media and offered friendship to this former prodigy. The 48-year-also also lashed at Eddie Hearn by posting a picture that reflects the Brit promoter accusing Canelo Alvarez of cheating, from the past.

In the caption, Oscar De La Hoya wrote, “Look at your fu**** promoter accusing you, and I’m always in your corner defending.”

Meanwhile, Alvarez looks quite pleased with his recent status. On his road as a free agent, he has grabbed three world titles at 168 lbs division, with successful paydays. That said, he is now aligned for a massive unification fight against Caleb Plant. The fight can happen by the end of this year.

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Nevertheless, Eddie Hearn isn’t the sole promoter of Canelo Alvarez. The P4P King has worked on a fight-to-fight deal with Hearn and the situation remains the same as of now. 31-year-old Canelo Alvarez is rightly a cash-cow and the ongoing scenario cites that he clearly needs very little support from other promoters to bag lucrative fights.

Canelo Alvarez- The Present and The Future

Boasting off a legendary 56-1-2 record with 37 KOs and championship wins at four divisions, Alvarez possibly will see several more years as an active pro boxer. Hence, he can only expand from this point into becoming an all-time great. He is also one of the most popular faces in the sport.

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May 7, 2021; Arlington, Texas, USA; Boxer Canelo Alvarez blows kisses to the fans during weigh ins for his super middleweight boxing title fight against Billy Joe Saunders at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports

So, it makes sense for Oscar Dela Hoya to try taking him back. The Golden Boy Promotions has a commendable roster but ain’t no one is a bigger star than the P4P king. However, the Hearn-Alvarez partnership looks strong at this stage. Thus, it would be interesting to see what the future holds for the P4P King.

Do you think Canelo Alvarez will ever re-join The Golden Boy Promotions?

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Raj Sarkar

2107 articles

A senior boxing writer at EssentiallySports, Raj Sarkar is a mass media graduate who is currently pursuing his master’s degree in broadcast journalism. In addition to his current role, he has worked with the MMA team at EssentiallySports and has interviewed prominent fighters such as Ritu Phogat and 'The Red King' Rory MacDonald. He combined his bachelor's degree with his adoration for combat sports and has a combined 2000 plus bylines in MMA and boxing over the last two years.

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