“I’m Starting to Discover More About Who I Am” – Logan Paul Opens Up on Building His Brand

Published 12/29/2021, 11:30 AM EST


Logan Paul needs no introduction in the modern boxing era. The young gun, in a short span of time, has gone on to become a true boxing hotshot, and he’s rapidly spreading his roots in the sport. However, for many, Logan Paul is still a YouTuber, trying to create an impact on the boxing universe.

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However, Paul is a popular boxer, an NFT investor, has his own ventures, YouTube channels and so much more.

Without a doubt, ‘The Maverick’ is on a quest to cement himself as a colossal brand. And in his recent podcast, the YouTuber turned boxer spoke about the same.

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He said, “I’m gonna explain something that is super f**king unrelatable, but it’s what we’re describing here. All right, for the past seven years of my life, I’ve built this brand, I’m gonna speak like, I hate speaking like this. But it is this I built this brand, that is known as Logan Paul.”

“And the more I enter my adult life and I can just speak on a podcast openly with my friends and the more I’m like, okay, like every person, I’m starting to discover more about who I am.”

Logan Paul is elevating his YouTube and boxing career in the finest manner. He started off as a vlogger and later established his channel to set up a new podcast platform altogether. On the other hand, he began his boxing run by taking on a fellow YouTuber, but in his last outing, Paul battled the GOAT Floyd Mayweather in an exhibition match.

Logan Paul – The next big thing

Knowingly or unknowingly, Logan Paul hits the right chord when it comes to connecting with a tremendous fan base.

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Jun 6, 2021; Miami, Florida, USA; Logan Paul (Yellow Trunks) stands in the ring prior to his fight against Floyd Mayweather Jr. (not pictured) during an exhibition boxing match at Hard Rock Stadium. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

That said, his ability to remain in the headlines for whatsoever reason pins him as one of the most active faces around.

Logan Paul has managed to bag some sound attention around his YouTube and boxing career. However, only time will determine whether he’s on the way to becoming the next big thing.

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What do you derive from Logan Paul’s above comments?

Watch this story – Floyd Mayweather Net Worth: Five Biggest Fight Purse of ‘TBE’

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Prathamesh Singh Chauhan

2530 articles

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

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