Jake Paul Names the Best Marketers in Combat Sports: Conor McGregor, Ryan Garcia, Tyson Fury and Others Included

Published 08/22/2021, 8:30 AM EDT
MIAMI, FLORIDA – JANUARY 30: Jake Paul celebrates after defeating AnEsonGib in a first round knockout during their fight at Meridian at Island Gardens on January 30, 2020 in Miami, Florida. (Photo by Michael Reaves/Getty Images)


Jake Paul and his surging rise in the combat world has allured many to hunt about how the 24-year-old has become one of the most profitable faces in boxing. Riding on a 3-0 record, Paul will face former UFC champion Tyron Woodley on August 29 in his hometown of Cleveland.

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Hence, it assures another hefty payday. Amid the sheer popularity, Paul’s trash-talking and veteran social media activities have helped him turn heads. He is undoubtedly a marketing genius, who knows how to promote himself.

That said, ‘The Problem Child’ shed light on his early rise to stardom. He revealed what led him to the top of the marketing chain and named the fighters who he believes have similar qualities.

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Ahead of his career-defining clash, Jake Paul connected with ESPN and said, “Literally, everything that I have done in my whole entire life, the media training, the filing of content, the trolling. You know the disses, the rap battle that I have gotten into.”

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“All of these has literally prepared me to come into the fight game and you know and be the best content creator.”

“Conor McGregor is really the only other one who does it, you know. Ryan Garcia is good at it, Logan [Paul] is good at it. You know some fighters are trying to get better and better. Tyson Fury is good at it.”

Paul has had a connection with all the names he has taken. He has been aiming to face Conor McGregor and Tyson Fury‘s brother Tommy Fury for a long time. Meanwhile, he is a close ally to brother Logan Paul and lightweight star Ryan Garcia.

Is Jake Paul the new wave of boxing?

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Despite beating MMA veteran Ben Askren in a boxing fight, Paul is yet to earn the credentials of a top-tier pugilist. None of his 3 opponents had pro-boxing experience or any striking accolades to tout. However, Tyron Woodley will bring in his striking skills, a fresh feature as Jake Paul’s opponent. Although Woodley will be a debutant boxer, his legacy adds a lot more value to the fight.

ATLANTA, GEORGIA – APRIL 17: Jake Paul fights Ben Askren in their cruiserweight bout during Triller Fight Club at Mercedes-Benz Stadium on April 17, 2021 in Atlanta, Georgia. (Photo by Jeff Kravitz/Getty Images for Triller)

On beating ‘The Chosen One’, Jake Paul can finally boast himself as a vicious striker. It will also open the door to a potential fight against Tommy Fury. Thus, it’s a reality that Paul is bringing a new sort of attention to the tide.

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However, with marketing, Paul needs to keep winning to back it up. Hence, his bout is crucial for his future in the sport.

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Raj Sarkar

2379 articles

A senior boxing writer at EssentiallySports, Raj Sarkar is a mass media graduate who is currently pursuing his master’s degree in broadcast journalism. In addition to his current role, he has worked with the MMA team at EssentiallySports and has interviewed prominent fighters such as Ritu Phogat and 'The Red King' Rory MacDonald. He combined his bachelor's degree with his adoration for combat sports and has a combined 2000 plus bylines in MMA and boxing over the last two years.

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