KSI Net Worth in 2023: $10 Billion Prime Hydration, Fight Purse, Merchandise, YouTube Earnings, Sidemen, Brand Endorsements, Sponsorships, and More

Published 10/12/2023, 5:38 PM EDT

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Olajide  Olayinka Williams Olatunji popularly known as KSI is one of the biggest names in the world of YouTube and influencer boxing. The British YouTube sensation turned professional boxer has been successful in diversifying his income streams over the years. As of 2023, the YouTuber’s net worth has skyrocketed, thanks to various ventures and opportunities that have come his way.

Ever since he started his YouTube channel back in 2009, he recorded himself playing FIFA, raking in millions of revenue through his close connection with his audience. His online presence has been nothing less than astonishing. As his highly anticipated fight against British Professional boxer Tommy Fury draws closer, let’s take a look at how much growth he has had by now. How much is the net worth of one of the biggest YouTubers out there?

What is KSI’s net worth in 2023?


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Before the days of his immense success, KSI had his moments of ups and downs. Notably, when he dropped out of high school to pursue his dreams, he received a lot of ridicule from his family. So instead of pursuing higher education like his parents wanted, JJ created a YouTube account where he started creating entertaining videos for people to watch. His subscriber count now stands at 24.1 million!


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How much is his net worth after grinding for so many years? According to Wealthygorilla.com, as of October 2023, his net worth is a whopping $27 Million. Moreover, he doesn’t hold back when it comes to spending his money too. The YouTuber recently moved into his $6 million home. Not only that but his love for cars is also second to none. He has a Lamborghini Aventador that has been custom-wrapped by Yiannimize. Furthermore, he also owns a silver Porsche Cayenne, a Porsche 718 Boxer, and a Rolls-Royce Wraith. How did he manage to accumulate such a sum?

His Earnings: Prime Hydration, Fight purse, Merchandise, YouTube earnings, Sidemen, brand endorsements, sponsorships, and more

Out of all his ventures, his joining hands with his former rival Logan Paul, to launch a brand new energy drink, i.e., PRIME, was probably his most successful venture. Moreover, since its launch in 2022, it has taken the whole industry by storm and has become a go-to drink for ITS fans. On a previous occasion, Paul even revealed that PRIME did $250 million in just the first year.

His boxing career has also been a huge success, he has racked in millions through his two fights against Logan Paul. Not only that but because of his huge marketing capability, he headlined a lot of other boxing events, earning a huge chunk of the pie. In his fight against Joe Weller, he apparently had 20 million people watching. His upcoming fight against Fury is sure to leave that number behind as well.


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Since his YouTube following is so huge, it’s estimated that he earns around $250,000 from every video. Moreover, he also endorses brands like Adidas, XIX Vodka, Misfits Boxing, and other huge names. Combining that with his huge earnings from all the sponsorships he must be receiving, it is easy to assume that he earns a shocking amount of money. Furthermore, according to Sun.co.uk, KSI has made more than $20 million from Sidemen, a YouTube channel he runs along with his friends.

Read More: “I’m Very Intense”: KSI Sends Stern Warning To Tommy Fury While Drawing Comparison With Jake Paul

Overall, KSI is at the top of his game and will continue to stay there at least for the near future. In the meantime, do share what you think about his upcoming match-up in the comments below.


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Written by:

Chirag Radhyan


One take at a time

Chirag Radhyan is a Boxing Writer at EssentiallySports. He has authored over 300 articles and loves to talk about the animosity between athletes, leading up to a fight. His coverage of the off-court drama between Jake Paul and Tommy Fury received widespread appreciation from readers.
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Edited by:

Arijit Saha