Imago
MLB, Baseball Herren, USA Arizona Diamondbacks at Los Angeles Dodgers Mar 31, 2023 Los Angeles, California, USA American YouTuber Logan Paul and British YouTuber KSI, both cruiserweight professional boxers, pose for photos in the dugout prior to the game between the Los Angeles Dodgers and the Arizona Diamondbacks at Dodger Stadium. Los Angeles Dodger Stadium California USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xJaynexKamin-Onceax 20230331_gav_aj4_129
Imago
MLB, Baseball Herren, USA Arizona Diamondbacks at Los Angeles Dodgers Mar 31, 2023 Los Angeles, California, USA American YouTuber Logan Paul and British YouTuber KSI, both cruiserweight professional boxers, pose for photos in the dugout prior to the game between the Los Angeles Dodgers and the Arizona Diamondbacks at Dodger Stadium. Los Angeles Dodger Stadium California USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xJaynexKamin-Onceax 20230331_gav_aj4_129
PRIME Hydration, started by YouTuber turned WWE sensation Logan Paul and his business partner cum fellow YouTuber KSI, came in like a freight train into the world of sports hydration. The brand quickly became a mainstay with teenagers and pop culture aficionados. Which in turn, paved the way for impressive sales numbers. Meanwhile, there has been a widespread controversy about who the real owner of the brand is. And, Paul made it a point to address it in a recent podcast episode.
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Paul was hosting the latest episode of his ImPaulsive podcast. Moreover, his friends Mike Majlak, Jeff Wittek, and Maclin were also in attendance. In conversation, Majlak shed light on how PRIME has become a mainstay among teenagers irrespective of the YouTuber they followed.
This was when Paul exclaimed, “Some of them don’t even know we own it. They don’t even know we own it. That’s the greatest comment of all time. Motherf*ckers don’t think I drink it. Don’t think I own it. People think that we were picked to represent this product that already existed. It was come up with.”
He further added, “Yo, y’all are dumb as hell. This is a ground-up, from-the-bottom operation, with an entire team involved. Seriously, from the ground floor. The product didn’t even have a name.” Paul even revealed that he was the one who named the drink PRIME.
When Logan Paul and KSI promoted PRIME during WrestleMania
WrestleMania 39 recently took place at the SoFi Stadium in Inglewood, California. And the showdown saw Paul square up against WWE superstar Seth Rollins. Even though Paul showcased an impressive performance, Rollins emerged as the winner.
PRIME disaster pic.twitter.com/BigidEjvJF
— DrinkPrime (@PrimeHydrate) April 2, 2023
Meanwhile, what took the cake was the hilarious promotion for PRIME that took place during the event. Notably, when Paul was accompanied by an individual dressed up as a PRIME bottle. This ‘cosplayer’ turned out to be none other than KSI, who was also subject to brutal punishment. And Paul was seen carrying him out of the event.
There is no doubt that this promotion has given the brand a well-deserved boost. What are your thoughts on PRIME hydration? Have you tried it yet? Let us know in the comments below.
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Shibu Immanuel