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Logan Paul Inks a Deal With WME, Breaks Ties With Long-Time Partner CAA

Published 07/30/2021, 5:30 AM EDT

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USA Today via Reuters

Over the past couple of years, Logan Paul has stirred the boxing universe with his sheer antics. In no time, he has turned into one of the biggest sensations of the sport who has accrued vast fame and attention for obvious reasons. Moreover, as Paul’s persona in the fight game has only increased, it seems there’s no stopping for the YouTuber-turned boxer.

He recently contended with boxing’s greatest of all time, Floyd Mayweather, in an exhibition. This fight helped him go down as a household name in the sport and his fan base unquestionably reached sky heights.

Recently, ‘The Maverick’ inked a deal with WME, thus concluding his partnership with CAA. WME will now take charge of Paul in all his career areas including his entire entertainment suite, alongside digital partnerships and more.

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This collaboration seems a win-win for both Paul and WME. This is because the former has an extensive fan base already on all his social handles and the latter, as a prime management firm, will only look to increase those numbers.

This partnership itself shows how big the celebrity boxing sensation has become ever since he shifted his focus to boxing. In his last fight against ‘Pretty Boy’ too, Paul raised many eyebrows with his performance.

A huge chunk of boxing pundits felt ‘The Maverick’ wouldn’t survive the wrath of Mayweather‘s power. However, Paul took the fight until the last bell and showcased his hard work. Now, from hereon, the 26-year-old will look to continue in the same vein.

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Is Logan Paul on the ideal pathway to achieve mammoth stardom?

Before coming to boxing, Logan Paul already had a decorated career in the entertainment vertical. He’s still one of the most active personalities on his social handles. And he’s making the most out of his fanbase by giving them what they wish to see. Consequently, there’s no stopping for him and with time, he’ll only look to get better.

USA Today via Reuters

Looking at his fresh momentum, it’s safe to admit that Paul is on the ideal pathway to gain extensive stardom in the sport. What do you make of ‘The Maverick’s deal with WME?

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Written by:

Prathamesh Singh Chauhan

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Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.
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