`Logan Paul and KSI have gained a lot of fame as two of the most popular YouTubers at the present moment. Moreover, both of them seemed to have capitalized on this fame, especially when the two decided to start boxing professionally, even facing each other in exhibition matches.

But it seems they have put aside their rivalry to become partners and founders of a new energy drink Prime Hydration. They have also been very aggressive with their marketing making their way into the Nascar circuit by sponsoring the #13 car, which is driven by Timmy Hill,

Logan Paul trolls Gatorade

Logan Paul took to Twitter after Timmy Hill’s car broke down at a race, sharing a tweet of the car with the caption. “Gatorade slashed our tires”

The co-founder of the company KSI was also quick to reply to the tweet.

It seems Paul is taking shots at Prime’s competitor, Gatorade, for sabotaging their sponsored car; Although meant it as a joke, this certainly gave some free publicity to the duo’s energy drink.

Origins of Prime Hydration

Logan Paul and KSI announced in January 2022 that they would be partnering up to start an energy drink company named ‘Prime Hydration’ and since then, the venture has seen great success.

The drink was initially launched on Prime’s own website, and the drink was sold out within four hours. The beverage is marketed as a healthy sports hydration drink. Moreover, Paul has claimed that he drank Prime during his training camp for his fight against Floyd Mayweather.

According to their website, the drink contains electrolytes, 10% coconut water, and is gluten and sugar-free.

Read More: KSI Set to Make His Boxing Return the Same Month as Jake Paul

The duo also shared their plans to expand to multiple departmental and drugstores and the drink has also made its way into retail stores like Walmart, Target, and Kroger in the USA. The drink has already sold over 10 million bottles, and demand only continues to rise.

An unusual partnership

KSI and Paul have had a bitter relationship throughout the years, so it came as a surprise to many when they decided to partner up to form their own company. Many people were initially upset as they were expecting to see a trilogy boxing match between the two, but they soon came around to support the YouTubers.

Since then, the two have made up by posting multiple pictures of themselves on social media.

It seems that they have put their rivalry aside for this business, which mutually benefits them.

What do you think about this partnership? Let us know in the comments.

Watch This Story: Everything You Need to Know about Logan Pauls Latest Business Venture with Ksi