A few hours ago, Mike Tyson and his Tyson 2.0, through their respective Instagram handles, announced a new line of products reportedly to promote ‘World Sleep Day’. It’s called “Night Bites”. The launch comes against the backdrop of ‘Iron’ Mike’s return to the ring.

He last fought Roy Jones Jr. three years ago. Now he will face Jake Paul at the AT&T Stadium in Arlington, Texas, on July 20. Given the sheer age difference between the two, the match has been receiving a fair amount of criticism across several corners. The post on Instagram features a promotional video as well, starring who else but ‘Iron’ Mike.

Knockout Flavor – Boxing Great Mike Tyson Style 

“Tyson 2.0 Promotes ‘World Sleep Day’ with signature ‘Night Bites’,” the message on the post read. A short video follows. It begins with Mike Tyson tossing and turning on his bed. He shouts, “I can’t fu**ing sleep!” Then a few packs of the Night Bites caught his attention. “Wow, ‘Night Bites, what are they doing here?” says the youngest heavyweight champion in boxing history. Then he reaches for one packet, tears it open, and pops a piece into his mouth, chewing.

The following scene depicts him drifting off to sleep amidst the recorded message. It says, “Tyson 2.0: ‘Night Bites’: The Only Time You’d Let Mike Knock You Out.”

Trending

Gervonta Davis Exposes the Real Reason Floyd Mayweather Can’t Leave Dubai in a Social Media Post

April 27, 2024 01:48 PM EDT

“RIP”: Claressa Shields Keeps Beef Aside to Mourn Rival Alycia Baumgardner’s Late Father

April 28, 2024 06:16 PM EDT

Fans Have a Field Day as 50 Cent Makes Floyd Mayweather’s Day Go From Bad to Worse Amid Ongoing Feud With Gervonta Davis

April 28, 2024 04:37 AM EDT

Devin Haney Joins Golden Boy Promotions’ President in Exposing the Truth Behind PPV Numbers for Ryan Garcia Fight

April 29, 2024 09:32 AM EDT

“That Is a Hurtful Thing to See”: Devin Haney’s This Mistake Against Ryan Garcia Still Bothers Roy Jones Jr.

April 27, 2024 01:34 PM EDT

Get instantly notified of the hottest Boxing stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

It was in 2001 that Mike Tyson and Chad Bronstein founded Tyson 2.0. In November 2022, a piece in Market Watch reported on the projected earnings of both Tyson 2.0 and Ric Flair Drop by 2023. According to it, their combined revenue would climb threefold to around $160 in 2023. At the time, in 2022, it stood at $50 million.

The brand has been in expansion mode, setting its footprints in new locations such as New York, the hometown of the boxing great. They joined hands with Common Citizen, the largest cannabis operator in the state of Michigan.

Outside of the United States, they opened a coffeeshop in Amsterdam, The Netherlands. Additionally, the Chicago, Illinois-headquartered firm reportedly entered into a partnership with InterCure from Israel early last year. The deal involves a worldwide distribution of Tyson 2.0 commodities across countries such as Australia and several EU nations such as Germany and Switzerland.

Despite Being Sceptical, Mike Tyson Reveals Only Condition On Which He Will Take His $160 Million Business Empire Public

Where do you stand on the Tyson-Paul fight? Which side of the board are you on? Do you approve of it or feel that it should go ahead?

“He Knows Best How This Should Be Done”: Mike Tyson Bakin’ Bites With Internet’s Gangster Granny Gets Fans All Hyped Up for His $160 Million International Venture