Gervonta Davis is undeniably one of boxing’s biggest stars, and his influence extends far beyond the ring. Recently, the Baltimore native appeared to reach out to luxury custom apparel brand Chrome Hearts, potentially hinting at a new partnership. The 30-year-old is gearing up for his highly anticipated bout against WBA super featherweight champion Lamont Roach Jr. on March 1.

While Davis initially announced the fight’s cancellation, it now seems to be back on track as Davis resumes training. In the upcoming matchup, fans might see Davis forgo the $100,000 custom Chrome Hearts shoes and shorts he sported during his fight against Frank Martin—a move that brought significant attention to the brand within the boxing community.

However, this could change if Chrome Hearts doesn’t agree with Davis’ one condition. Earlier today, Davis took to his Instagram story to directly address the brand, writing, “@chromeheartsofficial I think it’s time for us to come to an agreement… Becuz my influence is crazy rn fam.” The message suggested that Davis might distance himself from the luxury label if they fail to formalize a partnership.

Known for his impeccable style, the WBA lightweight champion consistently makes bold fashion statements in the ring. In 2023, Davis rocked the iconic Nike SB Dunk High ‘Skunk’ sneakers, while in 2021, he paid tribute to the late Kobe Bryant during his fight against Isaac Cruz. That night, Davis donned Lakers-themed shorts featuring Kobe’s legendary #24 and #8, paired with Mamba-inspired ‘Grinch’ sneakers. Meanwhile, Davis is also making the rounds on social media for his new look. 

Gervonta Davis unveils new look before Lamont Roach fight

Gervonta Davis has left fans stunned with a dramatic new look ahead of his highly anticipated fight against Lamont Roach. Known for his iconic short hair, the WBA lightweight world champion surprised followers by unveiling a long ponytail in a series of snaps shared on social media. The new hairstyle marks a sharp contrast to his usual appearance and has sparked a wave of buzz online, leaving fans bewildered.

Regardless, even in the picture Davis shared on social media, he showed off an abundance of gear from Chrome Hearts, further expressing his admiration for the company and his intention to sign a deal with them. That being said, Gervonta Davis clearly loves the brand, evident from his demand to sign a deal with them and the plethora of products he is already using from the company. However, it’s yet to be seen whether Chrome Hearts inks a deal with him.

Do you think the luxury apparel company should make it official? Let us know in the comments.