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Logan Paul is now at a distance from the boxing action after resulting in a draw in his exhibition bout against Floyd Mayweather in June 2021. ‘The Maverick’ can come back to the ropes again, but he currently seems busy with his outer-ring activities.

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From hosting the Impaulsive podcast to starting entrepreneurship, Paul has found several ways to spin money and keep his stardom. That said, he has joined forces with his former nemesis, KSI, to launch the ‘PRIME’ hydration drink and is actively promoting it all over social media. He received an opinion from Mr. Beast, a famous YouTuber, on how good the PRIME drink is.

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Logan Paul and Jimmy Donaldson, aka Mr. Beast, have recently launched their respective brands. While KSI and Paul are producing hydrated drinks, Mr. Beast is in charge of his chocolate brand ‘Feaststables’. To co-promote each other, Paul and Donaldson came together on social media and tried each other’s products.

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As a critic of Logan Paul’s PRIME hydration drink, Mr. Beast said, “It is actually good”. Well, he received a similar response from Logan Paul, who seemingly loved ‘Feastables’ chocolates. This unique promotional stunt clearly grabbed the attention of both the sides.

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Interestingly, Paul’s PRIME brand holds a bigger reach on social media than Mr. Beast’s Feastables. PRIME’s IG page has 768K followers, while Feastables only have 26.4 k followers. Well, KSI is also a massive reason behind PRIME’s success. The duo Logan Paul and KSI are extremely popular in the entertainment and combat world. Thus, the results are working in favor of their brand PRIME.

Logan Paul is fearless making big moves

The origin of PRIME happened in the wake of Logan Paul’s constant accusations about his former boxing rival, Floyd Mayweather. According to ‘The Maverick’, he didn’t receive the money he was promised to face ‘TBE’. Mayweather hasn’t responded to all the accusations. Nevertheless, Logan Paul claimed he would make that money by promoting his PRIME energy drink.

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USA Today via Reuters

Unlike his brother Jake Paul, Logan Paul doesn’t seem interested in embracing the sport of boxing as a full-timer. Although he is still viable to fight, the business activities are what will help ‘The Maverick’ to continue nourishing his pocket.

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Raj Sarkar

3,299 Articles

Raj Sarkar is a UFC Sub-Group Head at EssentiallySports. Over the last four years, Raj has worked in several leading sports organizations. During this time, he has interviewed big names from the world of MMA and Boxing. His interviewees list includes ex-UFC stars Demetrious Johnson and Rory MacDonald, current UFC stars Andre Fialho and Drew Dober, ONE Championship star Ritu Phogat, PFL CEO Peter Murray, and popular ring girl turned boxer Carla Jade among others. With the wealth of experience he has in the field of combat sports, this Broadcast Journalism graduate is an expert in putting out content tailor-made for his reader base at ES. He is a big fan of strikers like Conor McGregor and Rodtang Jitmuangnon and appreciates devastating knockouts over other finishes. Raj hopes to attend and cover live UFC events. His biggest dream is to interview former UFC double champion Conor McGregor.

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