The world of sports/performance beverages was rocked by the entry of ‘Prime Hydration’. The brand started by YouTuber turned wrestling sensation, Logan Paul, and his business partner and fellow YouTuber, KSI, received massive support from many notable names and fans. Many even claimed that it is better than the major contenders in the market. Meanwhile, it looks like Prime has a new celebrity endorser. And it happens to be none other than the queen of reality television, Kim Kardashian.

Kardashian was recently at a soccer game in London, along with her son, Saint West. Moreover, Kardashian had also taken West’s friends to the game. She even posted a series of photographs to Instagram, and wrote in the caption, “Soccer moms unite!!! This was the trip of a lifetime!” It is speculated that they were at the Arsenal FC vs Crystal Palace game at the Emirates Stadium.

A noticeable factor was that West was seen holding up a blue bottle of Prime. Paul, in turn, was elated to see this representation of his brand. He went on to share the photograph on Twitter. Additionally, he even reshared it as an Instagram story.

Fans joined Logan Paul in sharing his excitement

There is no denying that fans were equally excited to see the Prime Bottle make an appearance in the photographs. In fact, a lot of them took to the comments to share their thoughts about the same.

Madison Jxy was certain that the photograph will boost Prime sales. The user said, “Prime boutta go up now.”

Similarly, Franco Caracci pitched in by saying, “Prime prices are going 1000000000000000% after this.”

Meanwhile, Abracadabra 98 shed a light on Paul’s subtle inclusion of Prime bottles into photographs. He said, “Saint learning that Prime bottle positioning from @loganpaul.”

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In the same vein, a few fans were curious if it was an advertisement for prime. Megan Hageman asked, “Is this a prime ad?”

Andrew Gonzalez, on the other hand, enquired, “@drinkprime How much was this placement??”

And, Supreme Luxx added, “How much did it cost? @ksi @loganpaul.”

With Prime slowly becoming a mainstay with celebrities and fans, it is worth speculating if Paul and KSI have actually struck gold. What are your thoughts on the picture? Let us know in the comments below.

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