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USA Today via Reuters

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USA Today via Reuters

The Youtuber turned professional boxer Logan Paul is not active inside the ring, since he last faced boxing stalwart, Floyd ‘Money’ Mayweather, in an exhibition bout. However, he appears more invested in social media and recently launched his sports drink ‘Prime Hydration’.

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After years of a heated rivalry, the social media personality Logan Paul and British YouTuber KSI came back together as business partners. They launched their beverage called ‘Prime Hydration’ on January 8 in stores and on online sites. Since then, the chemistry between KSI and Paul is grasping the public’s attention whether they promote the drink as undercover employees in stores or online through social media platforms.

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Logan Paul x wild monkeys

Recently, Logan Paul took to Instagram and uploaded a hilarious reel video. Prior to this incident, Paul was enjoying a good time with his friends. ‘The Maverick’ encountered two wild monkeys called baboons. While one baboon chased Paul, the other one got the ‘Prime Hydration’ product that was kept in a bag.

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He wrote, “wtf just happened @drinkprime”.

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While Logan was facing baboons, one of his friends captured this incident on camera. ‘The Maverick’ indulged in a quick exchange of words to save his bag from the hands of a baboon.

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Finally, at the cost of the beverage, Logan Paul was able to save his bag and the camera from the clutches of the baboons. Though it does not appear to be a planned video, it seems to be the best way to promote ‘prime hydration’.

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Logan Paul’s ‘Prime Hydration’ and its success

This Instagram post shows that wherever Logan Paul goes, he keeps ‘prime hydration’ with him. According to Paul and KSI, this sports beverage will compete in the market with other non-alcoholic drinks and eventually succeed in capturing a decent space in the market.

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As of now, it is available in the stores of Walmart, Target, and Kroger. The way people bought this drink on its launch day is phenomenal, as within 4 hours of the debut of ‘Prime’, the entire stock was finished.

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However, it was very unexpected for the fans of KSI and Logan Paul, that not only are they are friends but also business partners. Moreover, their rivalry, which began on the internet eventually lead to the exchange of leather in the ring.

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They fought twice and finally, KSI outboxed Logan Paul winning the fight by unanimous decision.

However, as of now, Logan Paul is more into the business of ‘Prime Hydration’ and very often posts videos related to his Drink on social media. Notably, his encounter with baboons is an incredible incident caught on camera and it ended up being a good promotional tool.

Have you ever cross-checked the flavor of ‘Prime Hydration’? If yes, let us know in the comments below.

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