Canelo Alvarez is not just a boxing powerhouse. Following the precedent set by ‘Money’ Mayweather, he has also made smart investments and negotiated lucrative fight deals to become one of the top-earning boxers of this generation. According to Celebrity Net Worth, he is ranked third amongst the richest boxers of all time. In addition, Alvarez was placed fifth in the Forbes list of the highest-paid athletes last year.

Safe to say, the Mexican boxing icon will gain another massive paycheck as he heads for a battle in the ring against Edgar Berlanga on September 14. Reportedly, ‘Cinnamon’ earns ten percent of his earnings through off-field revenue streams. On that note, let’s take a look at Canelo Alvarez’s list of sponsors and endorsements which supplement the income he derives from his massive fight purses in boxing.

Who sponsors the boxing trunks of Canelo Alvarez? 

Canelo Alvarez’s boxing trunks are sponsored by sportswear company Under Armour and high-end spirits brand Hennessy. The luxury drinks brand is Alvarez’s lead sponsor and has presented many of the boxing superstar’s fights, including the fight between him and Gennadiy Golovkin, which took place at the T-Mobile Arena in Las Vegas.

“He’s one of the best ambassadors we’ve ever had,” the SVP of Hennessy U.S. and Moet Hennessy at LVMH, Jasmin Allen, said in one of her media interviews. Further explaining the reason for aligning with Alvarez, Allen stated that he believes in the same “tenets” as the company.“He fights for his family, and his community. These are similar tenets to what Hennessy embodies, as we were built on family, and believe in community,” Allen stated.

Meanwhile, Under Armour signed the Mexican boxing icon as their brand ambassador when he was just twenty-one, adding him to the roster of elite athletes associated with the brand. “Our desire to partner with Canelo grew from seeing his unrelenting commitment to training,” a statement from Matt Mirchin, Under Armour’s Senior Vice President of Global Sports Marketing, read.

“He is a special fighter and together we’ll have a huge impact on making young athletes in Latin America and beyond realize what it takes to perform your best, ” Mirchin added.

Alvarez’s association with Under Armour has remained strong over the years, sponsoring his trunks and boots ahead of many of his marquee boxing events.

All other sponsorships and endorsements of Canelo Alvarez

Other well-known brands that have associated with the professional boxer are Louis Vuitton, Tecate, Everlast, Hennessy, Value Grupo Financiero, Coppel (a Mexican department store chain), Dolce & Gabbana, Cleto Reyes, and Roger Duuis (a watch manufacturer).

Apart from his sponsorships and endorsements, Canelo has a massive investment portfolio that involves his own ‘VMC’ cocktail brand which recently expanded its operations to America. Furthermore, he is also the owner of ‘Canelo Store’ where he sells hats, T-shirts, and other accessories. Additionally, he also owns multiple gas stations and taquerias across Mexico.

What is Canelo Alvarez’s net worth?

Canelo Alvarez’s diverse revenue stream, combined with his massive fight purses, has bolstered his net worth to $250 Million, according to Celebrity Net Worth. Moreover, according to the Forbes Richest Athletes list of 2023, the 34-year-old reportedly secured $100 million in on-field earnings. Safe to say, Alvarez has made smart business decisions throughout his career so that his family has the much-needed financial cover when he decides to hang up his boxing gloves. Moreover, he also used his financial empire to help those in need as well.

Some of Canelo Alvarez’s generous acts of donations

Canelo Alvarez is also a philanthropist, who cares about the people in his community. He donated over $1 million to help with earthquake relief efforts in Mexico and gave away more than 900 medical kits to the Civil Hospital of Guadalajara. Also, recently, he used $70 million of his own money to open up a center for disabled kids in Mexico. What’s more, he has even donated $30 million of his fight purse after the Jaime Munguia bout to the people of Gaza who have been affected by the recent conflict with Israel.

Apart from his monetary contributions, he has supported relief efforts after disasters like Hurricane Harvey and the Mexico City earthquake. He has also visited hospitals, schools, and community centers to inspire the young generation. Furthermore, he has also awarded scholarships to many talented students. Last but not least, he also once donated $1 million to a children’s cancer treatment center.

What do you think about Canelo Alvarez’s charity work and his long list of sponsors? Let us know in the comment section below.