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‘Not Real Life’: $2 Billion Worth Entity Enters Into Business Partnership With Logan Paul

Published 07/28/2022, 11:12 AM EDT

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The world of the internet has created ample opportunities for creators all around the globe. Two of the biggest YouTubers, Logan Paul and KSI, have soared through every industry they tried their hand at. From social media to boxing to being business partners, and now they have taken it to a new level.

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The social media duo’s energy drink company called PRIME has been a huge success and now has teamed up with a Premier League soccer club.

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KSI and Logan Paul sponsor Arsenal soccer club

KSI, also known as ‘JJ’ had a meteoric rise in the YouTube world just like Logan Paul. The duo broke the internet as their rivalry sparked two huge boxing events. Furthermore, these rivals turned their relationship into a business as they founded the energy drink PRIME.

Recently, their company is sponsoring the soccer club Arsenal as they become the $2.05 billion club’s hydration partner. Incredulously, KSI is a lifelong fan of the club and now a sponsor. The YouTuber has termed this moment as “honestly one of the greatest days of my life. A childhood dream.”

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Furthermore, his business partner, Paul shared this feeling as he tweeted “Not real life” encompassing the reality of this incredible move.

“Send the Contract”: Logan Paul Called Out by Conor McGregor’s Close Aide

Paul and KSI have proved to the world the power of social media as they have gone from making internet videos from their bedroom to sponsoring a Premier League club.

The history between KSI and Paul

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The two social media phenomena have a long history between them. They raised the YouTube boxing scene to a global level. KSI defeated fellow YouTuber Joe Weller and called out the Paul brothers. Subsequently, the British fighter went toe to toe against Logan Paul.

The duo exchanged blows at the Manchester Arena for the first time with head guards, and the fight ended as a draw. Furthermore, the rematch took place on American soil. However, this time it was a professional bout. KSI defeated Paul via decision. Following the fight, the duo turned their rivalry into a business as they founded PRIME.

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WATCH THIS STORY: Five of the Richest Women Logan Paul Has Dated or Has Been Linked With

What do you think about KSI and Logan Paul sponsoring the Arsenal soccer club? Let us know in the comments below.

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Written by:

Darsh Karkera

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Darsh Karkera is a Boxing author at EssentiallySports. He is currently pursuing his masters in Clinical Psychology at CHRIST University, Bangalore. According to Darsh himself, the one and only one thing that fuels him, is sports.
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Edited by:

Ajinkya Aswale