Dana White is no stranger to landing massive deals for the UFC, with the latest example being a groundbreaking seven-year, $7.7 billion broadcast agreement with Paramount. But this isn’t the first time the UFC CEO has secured a huge partnership deal for his promotion. Back in December 2014, the UFC signed an exclusive outfitting deal with Reebok, which officially kicked off in July 2015. 

Reebok became the sole provider of UFC fight kits, training apparel, and merchandise, replacing the patchwork of individual fighter sponsors. The deal marked a turning point in the UFC’s branding and athlete compensation model. In 2022, however, Reebok’s role was taken over by Venum—a company that has since formed a partnership with boxing legend Mike Tyson as well.

Mike Tyson joins hands with Venum

Earlier today, ‘Iron’ Mike took to his Instagram story to announce a new partnership with the French combat sports apparel and equipment brand Venum. Sharing a promotional poster, Tyson spotlighted the campaign titled ‘Venum x Tyson.’ More details about the collaboration are expected to be revealed on October 15, 2025. Venum also acknowledged the partnership on Instagram with a post that read, “Everybody has a plan until they get punched in the mouth…⏳ #venumtyson.” According to GrowJo, Venum generates an estimated annual revenue of $63.9 million. The brand supplies fight kits, walk-out gear, and apparel for athletes, coaches, and fans in the UFC.

In 2022, Venum extended its deal with the UFC for three more years, and last year, the agreement was renewed again through the end of the decade, including commitments to launch two new collections annually. Beyond the UFC—and now Mike Tyson—Venum has also collaborated with Top Rank, rolling out men’s tracksuits, boxing shorts, performance shirts, and boxing footwear.

The UFC, for its part, seems more than satisfied with Venum’s work. “Venum has been an amazing partner these past few years, and we are thrilled to continue our relationship with them through the end of the decade. The key to the success of this partnership is that Venum understands the unique needs of the fighters competing in the Octagon,” said Tracey Bleczinski, UFC’s senior vice president for global consumer products.

However, this is in no way Tyson’s first rodeo with big partnerships.

Tyson 2.0 products arrive in Ohio

Earlier this year, Carma HoldCo, Inc. announced the launch of TYSON 2.0 cannabis products in Ohio, in partnership with Ohio Green Systems, a licensed dual-use processor. The brand, which offers a premium line-up of ca—bis designed for both medical and adult-use consumers, was created by heavyweight legend Mike Tyson.

“I’m pumped to bring TYSON 2.0 back to Ohio,” said Tyson, co-founder and chief brand officer. “Partnering with Ohio Green Systems means fans and patients here get the best of what we do, from edibles to vapes.” Andrew Czarzasty, CCO/CFO of Ohio Green Systems, added, “TYSON 2.0’s bold products perfectly align with our mission to deliver high-quality, reliable cannabis. This partnership expands access to top-tier offerings across the state.”

Mike Tyson, of course, is geared for an exhibition fight against Floyd Mayweather next year. In the meantime, though, the heavyweight legend continues to make big strides in his career away from the ring. What do you think of the partnership?