Call of Duty: FaZe Clan Announce Tie-Up with Another Brand
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Faze Clan has again become the talk of the town by continuing to expand its scope in the eSports commercial market. The Call of Duty champions have already proved that they know the business as well as they know their game.
Faze had previously invested in the energy drink company G-Fuel. The two had agreed upon an eight-year-long partnership in terms of content, merchandise, and so on. G-Fuel recently announced that it has expanded the partnership. To mark this occasion, the brand had launched a new flavor called Fazeberry. With this Faze has gained quite a strong footing in the commercial aspect of eSports.
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Call of Duty champs continue to expand footing in the commercial side of eSports
Recently, Faze Clan invested in CTRL, and are now co-owners of the food supplement company. Although they have not revealed any details of the terms and percentage of Faze’s ownership. This is a very good and calculated move on the Clan’s part as they now have fingers in many pies.
Today we're incredibly proud to announce FaZe Clan are now co-owners of @DrinkCTRL – the healthy Meal Replacement that tastes like the bottom of a Cereal bowl 🥣
Enter our World: https://t.co/lomXxFtzuT pic.twitter.com/Le5Kyjwz8D
— FaZe Clan (@FaZeClan) June 18, 2020
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Read more: FaZe Clan Co-Owner Faces Backlash For Sexist Comments
More importantly, it is well understood that these two companies can never become competitors of each other because their products are different.
Here’s a fun fact; CTRL is co-owned by a lot of well-known Call of Duty pros, two of which are Scump and Censor. Almost everyone in the Call of Duty pro scene has a connection to FaZe, one way or the other, be it a current or a former player.
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One thing is for certain, Faze knows how to secure themselves on the commercial scale. Through these decisions, the Clan is building itself a commercial stronghold as they keep growing into various sectors associated with gaming and eSports.
What do you think of Faze’s move?
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