“What wins on Sunday, sells on Monday.” That simple motto is what a plethora of global brands have sworn by for decades. Whether it’s Mercedes and BMW battling it out in the DTM championship or Red Bull Racing dominating Formula 1, a race-winning car’s influence on a manufacturer’s customer base knows no bounds, irrespective of […]
NASCAR’s viewership has hit a bit of a speed bump, with a 5% decline from 3.03 million to 2.86 million viewers per event this year. This dip has even made sponsors, the pillars of NASCAR, ease off the gas a bit. Recently, Steve Phelps and COO Steve O’Donnell suggested in a conference that one way […]
The NASCAR fanbase has a long list of demands. From changes in the 2024 schedule to streaming platforms, a horde of issues needs a serious look. NASCAR President Steve Phelps addressed the concerns at the recent 4th annual Race Industry Week session sponsored by Racer.com, EPartrade.com, and Speed Sport. Among the many big questions, the […]