Following a good first season as the co-owner of the CARS Tour along with Kevin Harvick and others, Dale Jr prepares for the 2nd year with one thought in mind.
“What wins on Sunday, sells on Monday.” That simple motto is what a plethora of global brands have sworn by for decades. Whether it’s Mercedes and BMW battling it out in the DTM championship or Red Bull Racing dominating Formula 1, a race-winning car’s influence on a manufacturer’s customer base knows no bounds, irrespective of […]
NASCAR’s viewership has hit a bit of a speed bump, with a 5% decline from 3.03 million to 2.86 million viewers per event this year. This dip has even made sponsors, the pillars of NASCAR, ease off the gas a bit. Recently, Steve Phelps and COO Steve O’Donnell suggested in a conference that one way […]