‘Consist of Over $30 Billion’: Serena Williams Reveals Details of Her Firm Serena Ventures

Published 12/29/2021, 2:30 PM EST
2019 US Open Tennis Tournament- Day Eleven. Serena Williams of the United States celebrates her victory against Elina Svitolina of the Ukraine hitting balls to the spectators after the Women’s Singles Semi-Finals match on Arthur Ashe Stadium during the 2019 US Open Tennis Tournament at the USTA Billie Jean King National Tennis Center on September 5th, 2019 in Flushing, Queens, New York City. (Photo by Tim Clayton/Corbis via Getty Images)


American tennis player Serena Williams is one of the most high-profile tennis players of all time. Over the past two decades, her incredible success in the sport have led to her becoming incredibly successful financially. After emerging as one of the most successful sporting personalities, she has invested in various other ventures.

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Besides being a tennis player, Serena Williams is an astute businesswoman. She has entered various other fields, such as fashion brands and even has a stake in the Miami Dolphins, the NFL side. The 23-time Grand Slam winner has also done a lot of charity work over the years, which indicates her contribution to society. 

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Serena Williams talks about her firm Serena Ventures 

In 2014, Williams launched Serena Ventures. The mission of the firm was to provide opportunities to founders across numerous industries. They invest in companies that embrace leadership, individual empowerment, creativity, and opportunity. The aim is to help individuals start new ventures and make them competitive and viable on large-scale platforms. 

In a recent post on Instagram, she introduced the members of her firm. She stated, “Ladies and gentlemen meet the women behind Serena Ventures. Our portfolio companies consist of over $30 billion in the market cap. We are just beginning.”

 
 
 
 
 
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A post shared by Serena Williams (@serenawilliams)

The caption had also tagged Alison Rapaport Stillman and Abir Liben, who work with Serena at the company. 

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Coming to tennis, Williams began the season in Australia and reached the semifinal of the first Grand Slam event of the season. After that, she had a below-average clay season and came as far as the fourth round of the French Open. 

She was forced to withdraw from the opening round match at the Wimbledon Championships as she injured her hamstring during the initial stages. She was absent from the US Open due to the same injury. 

Serena Williams in action during her first round ladies’ singles match against Aliaksandra Sasnovich on centre court on day two of Wimbledon at The All England Lawn Tennis and Croquet Club, Wimbledon. Picture date: Tuesday June 29, 2021. (Photo by Adam Davy/PA Images via Getty Images)

She is one of the few prominent players that will be missing the Australian Open 2022. We wish her a speedy recovery and hope to see her compete on the biggest stages once again. All eyes will be on her if she will be able to win her 24th Grand Slam title. 

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Rohan Kollare

1540 articles

Rohan Kollare is a Tennis author at EssentiallySports. Rohan has studied Sports Management and has a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering Tennis and Formula One.

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